Residential Market Analysis for the Converging Telecommunications Industry

Specifically, this study reports on current and planned use of local and long distance telephone service, Internet service, wireless service, and cable television/DBS. Information on telecommuting and demand for one-stop shopping/bundled services is also included.

• Management Summary
  
• Summary
  
• Demographics and Methodology
  
• At-Home Technology
  
• At-Work Environment
  
• Telephone Usage Long-Distance Service
  
• Cellular and PCS Service
  
• Television Turn-On
  
• The Internet
  
• How Do You Want It?
  
• Conclusions
  

• Residential Market Analysis For the Converging Telecommunications Industry
  
• Consumer Convergence Study
  
• At-Home Technology
  
• Technology used at home today
  
• Plans to use technology in 12 months
  
• Telecommuting
  
• Work location: home, office or both (Base: Employed Respondents)
  
• Hours per week spent working at home (Base: Work at home part- or full-time)
  
• Hours per week spent working at the office
  
• Access corporate network from home computer
  
• Telephone Lines
  
• Number of total separate phone lines in household
  
• Number of phone lines for non-business only
  
• Number of phone lines for business use only
  
• Number of total household phone lines, non-business only, business only, or both:
  
• Number of phone lines dedicated to voice only, data/fax only or both:
  
• Local Telephone Service
  
• Household local telephone service provider
  
• Average monthly household bill for local telephone service
  
• Average monthly local voice service bill by carrier
  
• Services subscribed to from local telephone company
  
• Likelihood to switch from current local telephone service provider
  
• What percentage discount would be incentive enough for you to switch from current service provider?
  
• Overall satisfaction with local telephone service provider
  
• Satisfaction with service quality of local telephone service provider
  
• Satisfaction with service price of local telephone service provider
  
• Satisfaction with customer service of local telephone service provider
  
• Long-distance Telephone Service
  
• Household long-distance service provider
  
• Price importance of long distance telephone service provider
  
• Percentage using a discount calling plan for long distance calls
  
• Percentage of long-distance calls for which a discount calling plan is used (Base: Use a discount calling plan)
  
• Average monthly bill for long-distance telephone service
  
• Services received from long distance telephone company
  
• Have you changed long distance carriers in the last 12 months?
  
• Number of times customer has switched long distance carriers in the last 12 months
  
• Which carrier did you last switch from?
  
• Primary reason for changing long distance carriers (Base: Changed long distance carrier in the last 12 months)
  
• Likelihood to switch long distance carriers in the next 12 months
  
• Satisfaction with current long distance telephone service provider for overall satisfaction, quality, cost and customer service
  
• Cellular/PCS Service
  
• Pecentage of respondents using cellular or PCS phone for personal use (Base: Have a cellular or PCS phone)
  
• Service provider delivering cellular or PCS phone service (Base: Have a cellular or PCS phone for personal use)
  
• Average monthly bill for cellular or PCS phone service (including calls and access charges) (Base: Have a cellular or PCS phone for personal use)
  
• Are you under a service contract? (Base: Have a cellular or PCS phone for personal use)
  
• Length of service contract (Base: Have a cellular or PCS phone for personal use
  
• Services subscribed to from cellular or PCS phone company (Base: Have a cellular or PCS phone for personal use)
  
• Have you changed cellular or PCS phone companies in the last 12 months? (Base: Have a cellular or PCS phone for personal use)
  
• Number of times respondent has switched cellular or PCS phone companies in the last 12 months (Base: Have a cellular or PCS phone for personal use and have switched carriers in the last 12 months
  
• Reason for changing cellular or PCS phone company (Base: Have a cellular or PCS phone for personal use and switched carriers in the last 12 months
  
• Likelihood to switch cellular or PCS phone company in the next 12 months (Base: Have a cellular or PCS phone for personal use)
  
• Overall satisfaction with cellular or PCS phone company (Base: Have a cellular or PCS phone for personal use)
  
• Satisfaction with current cellular or PCS phone service provider for quality, cost and customer service (Base: Have a cellular or PCS phone for personal use)
  
• Cable TV/Satellite Services
  
• Household television service type (Base: Have cable TV/satellite service)
  
• Company used for cable television service (Base: Have cable TV/ satellite service)
  
• Company used for satellite television service (Base: Have satellite service)
  
• Average monthly bill for television service, including both cable and/or satellite (Base: Have cable TV/satellite service)
  
• Type of television services household receives (Base: Have cable TV/satellite Service)
  
• Number of hours household spends watching in one week (Base: Have cable TV/satellite service)
  
• Number of times per month household orders a pay-per-view event (Base: Have cable TV/satellite service)
  
• If you were able to buy cable television service from another company, how likely would you be to switch for the same cost? (Base: Have cable TV/satellite service)
  
• Satisfaction with cable/satellite company: overall, quality, cost, and customer service (Base: Have cable TV/satellite service)
  
• Internet/On-Line Services
  
• How do you connect to the Internet? (Base: Connect to the Internet through an on-line service)
  
• What is the name of your on-line service or your ISP? (Base: Use ISP/ on-line service)
  
• What do you plan to use the ISP/on-line service for now? What other ADDITIONAL service will will you use it for in the next 12 months? (Base: Use ISP/on-line service)
  
• Is there anything else that you use your Internet service for now? In 12 months? (Base: Use ISP/on-line service)
  
• Number of hours spent per week the computer is used for online/Internet Services (Base: Use ISP/on-line service)
  
• Pricing service type (Base: Use ISP/on-line service)
  
• Monthly expenditures for on-line/ISP services Totals and age groups (Base: Use ISP/on-line service)
  
• Speed of modem (Base: Use ISP/on-line service)
  
• Satisfaction with speed of modem (Base: Use ISP/on-line service)
  
• Switched Internet/on-line service provider in the last 12 months (Base: Use ISP/ on-line service provider)
  
• Number of times respondent has switched Internet/on-line services in the last 12 months (Base: Connect to the Internet through an on-line service and changed in the last 12 months)
  
• Name of Internet/online service last switched from (Base: Use ISP/ on-line service provider)
  
• Primary reason for switching Internet/online service provider (Base: Switched Internet/on-line service provider in the past 12 months)
  
• Likelihood to switch current ISP/on-line service in the next 12 months (Base: Use on-line service provider/ISP)
  
• Satisfaction with current ISP/online service provider for overall satisfaction, quality, cost and customer service (Base: Use on-line service provider/ISP)
  
• Bundled Services
  
• Interest in receiving multiple services, such as television, Internet and phone service from one company
  
• Multiple services selected from a single company (Base: Interested in buying multiple service from one company)
  
• Expected monthly bill for combined services (Base: Interested in buying multiple services from one company)
  
• Which company would be the best at offering multiple services? (Base: Interested in buying multiple services from one company)
  
• Which company would rank second? (Base: Interested in buying multiple services from one company)
  
• Which company would rank third? (Base: Interested in buying multiple services from one company)
  
• Which company would rank