Middle Market Opportunities Abound: Market Forecasts 1998-2002

Undergoing a period of great change, middle market firms are making significant investments in technology to ease their growing pains. These firms are now made up of a growing number of branch/remote offices whose technology needs are not unlike small businesses. With small business technology requirements in the branch office and enterprise requirements at the headquarters, these firms are struggling to find the right solutions for their unique problems. In-Stat estimates these firms spent more than $74 billion on information technology in 1998 and will invest more than $96 billion in 2002, making this a high growth market for savvy technology vendors. Technology vendors targeting this market are encouraged to develop products/services with remote management capabilities. This will allow these fragmented firms to manage their minions of remote offices effectively.

• Market Overview
  
• IT Expenditures
  
• Market Growth
  
• Fragmentation Determines Demand, Larger Firms Will Suffer Most…
  
• IT Allocation Breakdown
  
• The Adoption of Application Services Could Mean No Hardware or Personnel
  Growth…
  
• Computer Hardware
  
• Improving Capability Drives Growth …
  
• Computer Software
  
• Workgroup Dynamics a Key Driver for Applications Spending…
  
• Network Hardware
  
• Communications
  
• IT Personnel
  
• Computer Consultants
  
• Consultant Opportunities in the Branch/Remote Office…
  
• "Other" Technology spending High…
  
• Marketing Tools
  
• Middle Market Technology Decision-makers
  
• Who Decides Technology Strategies?
  
• Who Has the Power to Buy?
  
• How do Decision-makers Perceive Technology Investments?
  
• Conclusion
  
• Methodology & Sources

List of Tables

• Table 1: IT Spending by Size of Business - Middle Market 1998-2002
  
• Table 2: Technology Market Opportunity by Technology - Middle Market
  1998-2002
  
• Table 3: Technology Spending Growth by Size of Business - Middle Market
  1998-2002
  
• Table 4: Technology Spending Growth by Type of Technology - Middle Market
  1998-2002
  
• Table 5: Computer Hardware Spending - Middle Market 1998-2002
  
• Table 6: Computer Hardware Spending Growth - Middle Market 1998-2002
  
• Table 7: Computer Software Spending - Middle Market 1998-2002
  
• Table 8: Computer Software Spending Growth - Middle Market 1998-2002
  
• Table 9: Network Hardware Spending - Middle Market 1998-2002
  
• Table 10: Network Hardware Spending Growth - Middle Market 1998-2002
  
• Table 11: Communications Spending - Middle Market 1998-2002
  
• Table 12: Communications Spending Growth Rates - Middle Market 1998-2002
  
• Table 13: IT Personnel Spending - Middle Market 1998-2002
  
• Table 14: IT Personnel Spending Growth Rates - Middle Market 1998-2002
  
• Table 15: Computer Consultants Spending - Middle Market 1998-2002
  
• Table 16: Computer Consulting Spending Growth Rates - Middle Market
  1998-2002
  
• Table 17: "Other Technology" Spending - Middle Market 1998-2002
  
• Table 18: "Other Technology" Spending Growth - Middle Market 1998-2002
  
• Table 19: Information Technology Strategy Makers - Middle Market, 1998
  
• Table 20: Information Technology Strategy Makers - Middle Market, 1998
  
• Table 21: Information Technology Purchasing - Middle Market 1998
  

List of Figures

• Figure 1: Information Technology Spending - Middle Market, 1998
  
• Figure 2: IT Spending by Size of Business - Middle Market 1998
  
• Figure 3: Average Spending Allocation - Middle Market, 1998
  
• Figure 4: 1998 Sources for Technology Information - 100 to 249 sized Middle
  Market
  
• Figure 5: 1998 Sources for Technology Information - 250 to 499 sized Middle
  Market
  
• Figure 6: 1998 Sources for Technology Information - 500 to 999 sized Middle
  Market
  
• Figure 7: "IT Vision" Statements, 100 to 249 sized Middle Market 1998
  
• Figure 8: "IT Vision" Statements, 250 to 499 sized Middle Market 1998
  
• Figure 9: "IT Vision" Statements, 500 to 999 sized Middle Market1998