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Web-based Customer Interaction: A New Trend in CRMProduct Type: Market Research ReportPublished by: In-Stat Published: January 2000 Product Code: r97-337 Description The customer relationship management (CRM) market has undergone a transformation with the explosion of online retailing. A new group of CRM vendors has emerged to address the pain points associated with Web-centric customer service. They facilitate customer interaction through a variety of Web-based communication channels, namely e-mail, text-based chat, Web collaboration, and the nascent voice over IP. This report focuses on this specific segment of CRM, defined as Web-based customer interaction. It profiles the market leaders and explains the applications aimed at personalizing customer service at the Web site. This document also examines possible entrants into this growing market and the threat they pose to established players.Table of Contents
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