Third party mutual funds distribution in Europe 2002 combines data from two unique surveys to analyze the most important variables in European third party mutual funds distribution markets. The business of fund supermarkets and other third party fund hosts are assessed from different angles. In the first chapter, Datamonitor conducted a survey of fund supermarkets and other third party providers in 11 European countries and used the results to analyze the factors that are shaping supply, demand, competition and success in these markets. The second chapter focuses on the customer landscape that the fund distribution players have available for targeting. Datamonitor's IMPACT 2001 survey of 13,750 consumers across Europe was used to analyze what is shaping the appetite for third party funds.