|
|
Home > Communications > Public Switching > Broadband
X-play And Service Bundling: Strategies In The Asia-pacific Market
|
| Published Date:
November 2007
Published By:
Ovum Plc
Page Count:
20
Order Code:
R464-667
|
|
|
|
As in Europe, customers in Asia-Pacific are increasingly purchasing two or more telecommunications services. Apart from fixed telephony, Asia-Pacific customers in the region are heavy users of mobile services, and several Asia-Pacific markets lead in the penetration of broadband services. Hong Kong is the world’s leading IPTV market.
However, there are important differences between the Asia-Pacific region and other developed markets like Europe and North America. Overall, we see bundling having a smaller place amongst Asia-Pacific operators than in other parts of the world, especially in less developed markets:
compared to North America, DSL faces less competition from cable in some important Asia-Pacific markets. For this reason, cable has not been as important a catalyst for triple-play offerings, and television currently plays a small role in bundling in most markets. Singapore, Korea and Japan are amongst the exceptionscompared to Europe, access regulation in the Asia-Pacific region is less advanced and broadband resale is less important, which reduces price competition. Also there are few moves towards naked DSL across the region. These factors have reduced the need for incumbent operators to discount bundles and to differentiate themselves from resale competitorsin addition, regulation limits bundling in some markets such as Korea and Japan, especially by incumbents. This has also reduced incentives for bundling amongst the incumbents’ competitors.
|
Similar Products
• Wireless LAN Equipment Market 2007-2010
Published Nov 2008 by Infiniti Research Limited
• 2008 Europe - Telecoms, Mobile and Broadband in United Kingdom and Ireland
Published Nov 2008 by Paul Budde Communication Pty Ltd
• DVI and HDMI 2008: A Time of Transition
Published Nov 2008 by In-Stat
• 2008 Global Broadband - M-Commerce, E-Commerce & E-Payments
Published Nov 2008 by Paul Budde Communication Pty Ltd
• Telecommunications in Malaysia
Published Nov 2008 by Asia Pacific Telecom Research Ltd
• Broadband & Media Perspective / Vol. 1, Issue 31
Published Nov 2008 by Pyramid Research
• Africa and Middle East Market Perspective / Vol. 8, Issue 25
Published Nov 2008 by Pyramid Research
• Europe Market Perspective / Vol. 8, Issue 34
Published Nov 2008 by Pyramid Research
• Broadband & Media Perspective / Vol. 1, Issue 30
Published Nov 2008 by Pyramid Research
• Americas Market Perspective / Vol. 8, Issue 40
Published Nov 2008 by Pyramid Research
|
|
|
|
0 items
