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Home  > Reports By Country  >  Europe

The Outlook for European Plastic Cards

Published Date: September 1998
Published By: Business Insights
Page Count: 160
Order Code: R162-042
 
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 CHAPTER 0 EXECUTIVE SUMMARY (pp. 15 - 19)  $49.10
 CHAPTER 1 INTRODUCTION (pp. 20 - 21)  $49.10
 CHAPTER 2 THE OUTLOOK FOR EUROPEAN CARDS (pp. 22 - 25)  $49.10
 SUPRANATIONAL LEVEL (pg. 26)  $49.10
 CHAPTER 3 EUROPEAN MONETARY UNION (pp. 27 - 49)  $213.81
 CHAPTER 4 YEAR 2000 PROBLEM (pp. 50 - 51)  $49.10
 CHAPTER 5 NEW TECHNOLOGY (pp. 52 - 66)  $154.47
 MACRO-ENVIRONMENTAL LEVEL (pg. 67)  $49.10
 CHAPTER 6 REGULATION (pp. 68 - 77)  $110.48
 CHAPTER 7 CROSS-BORDER OPERATIONS (pp. 78 - 80)  $49.10
 CHAPTER 8 CARD SUBSTITUTES (pp. 81 - 88)  $63.43
 CHAPTER 9 MARKET DYNAMICS (pp. 89 - 92)  $49.10
 CHAPTER 10 BUYER POWER (pp. 93 - 94)  $49.10
 CHAPTER 11 SUPPLIER POWER (pp. 95 - 98)  $49.10
 CHAPTER 12 SECURITY & FRAUD (pp. 99 - 110)  $108.44
 COMPANY LEVEL (pg. 111)  $49.10
 CHAPTER 13 PRODUCT STRATEGIES (pp. 112 - 129)  $168.80
 CHAPTER 14 DISTRIBUTION CHANNELS (pp. 130 - 134)  $49.10
 CHAPTER 15 MARKETING STRATEGIES (pp. 135 - 155)  $194.37
 APPENDIX (pp. 156 - 166)  $62.40


 

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