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Home  > Consumer Products  >  Consumer Products & Retail  >  Cosmetics and Toiletries

Youth Marketing in Cosmetics and Toiletries

Published Date: November 1999
Published By: Business Insights
Page Count: 140
Order Code: r162-072
 
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 EXECUTIVE SUMMARY (pp. 9 - 14)  $54.22
 CHAPTER 2 INTRODUCTION (pp. 15 - 18)  $49.10
 CHAPTER 3 MARKET OVERVIEW (pp. 19 - 38)  $201.53
 CHAPTER 4 SEGMENTING THE YOUTH MARKET (pp. 39 - 56)  $237.34
 CHAPTER 5 MARKETING MIX: THE KEY VARIABLES (pp. 57 - 72)  $188.23
 CHAPTER 6 CHILDREN, THE 3 TO 9 YEAR OLD AGE CATEGORY (pp. 73 - 88)  $186.19
 CHAPTER 7 TWEENAGERS, THE 10 TO 13 YEAR OLD AGE CATEGORY (pp. 89 - 103)  $194.37
 CHAPTER 8 TEENAGERS, THE 14 TO 17 YEAR OLD AGE CATEGORY (pp. 104 - 113)  $136.06
 CHAPTER 9 INDUSTRY OPINION SURVEY (pp. 114 - 129)  $116.62
 Appendix (pg. 130)  $49.10
 Index (pp. 131 - 133)  $49.10


 

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