- Executive Summary
- 1. Introduction
- BACKGROUND AND REPORT COVERAGE
- DEFINITION
- Table 1: Descriptions of Social Grades by Social Status and Type of Occupation of the Household's Chief Income Earner
- Table 2: National Statistics Socio-Economic Classification — Descriptions, Categories and Typical Occupations
- 2. Strategic Overview
- DEMOGRAPHIC BACKGROUND
- Table 3: The Adult Population of Great Britain by Social Grade (% of adults), 1998, 2000 and 2003-2007
- Figure 1: The Adult Population of Great Britain by Social Grade (% of adults), 2007
- Table 4: Demographic Profile of ABC1 Adults Compared With Profile of All Adults (% of respondents), 2008
- THE ECONOMY
- Table 5: UK Rate of Inflation (%), 2003-2007
- Table 6: Actual Number of Unemployed Persons in the UK (million), 2003-2007
- HOME TENURE
- Table 7: Profile of All Adults, ABC1 Adults and C2DE Adults by Home Tenure (% of respondents), 2008
- CAR OWNERSHIP
- Table 8: Car Ownership by Social Grade (% of adults), 2007
- HOUSEHOLD EXPENDITURE
- Table 9: Average Weekly Household Expenditure by Product/Service Category by Socio-Economic Classification of Household Reference Person (£), 2006
- Table 10: Average Weekly Household Expenditure by Product/Service Category by Socio-Economic Classification of Household Reference Person (%), 2006
- COMPUTER USAGE
- Table 11: Home Computer Ownership and Type of Usage by Social Grade (% of adults), 2007
- 3. Food
- BACKGROUND
- CONSUMER TRENDS
- Healthy Eating — Tendency to Check Food Labels
- Table 12: Consumers Who Check Food Labels For Fat Content, and For Additives — by Social Grade (% of respondents), 2008
- Table 13: Consumers Who Agree That Supermarkets' `Healthy' Own-Label Ranges Mean That It Is Easy to Be Sure That Food Is Good For Them — by Social Grade (% of respondents), 2008
- Table 14: Purchasers of `Healthy Option' Food Ranges by Social Grade and Frequency of Purchasing (% of adults), 2007
- The Organic Alternative
- Table 15: Regular or Occasional Purchasers of Organic Food by Social Grade and Product Category (% of adults), 2007
- Ethics and Fair Trade
- Table 16: Purchasers of Fair Trade Products by Social Grade and Frequency of Purchasing (% of adults), 2007
- MARKETING AND SUPPLIER ACTIVITY
- ADVERTISING EXPENDITURE
- Table 17: Main Media Advertising Expenditure on Selected Supermarket Premium Food Ranges (£000), Years Ending June 2007 and 2008
- 4. Home
- BACKGROUND
- CONSUMER TRENDS
- Table 18: ABC1 and C2DE Consumers Who Are Worried About the Possibility of a Fall in House Prices — by Sex and Age (% of respondents), 2008
- Table 19: ABC1 and C2DE Consumers Who Are Worried About the Possibility of a Fall in House Prices — by Home Tenure (% of respondents), 2008
- Table 20: ABC1 and C2DE Consumers' Attitudes and Behaviour Regarding Home Improvements and Decorating (% of respondents), 2008
- Table 21: Household Ownership of Dishwashers by Social Grade (% of adults), 2005 and 2007
- MARKETING AND SUPPLIER ACTIVITY
- ADVERTISING EXPENDITURE
- Table 22: Main Media Advertising Expenditure by Auctioneers and Antique Shops (£000), Years Ending June 2007 and 2008
- 5. Clothes
- BACKGROUND
- CONSUMER TRENDS
- Table 23: ABC1 and C2DE Consumers' Attitudes Towards Buying Clothes From Discount Shops (% of respondents), 2008
- Table 24: ABC1 and C2DE Consumers Who Prefer to Shop For Clothes at Independent Outlets (% of respondents), 2008
- Table 25: Users of Leading Retailers For Purchases of Clothing and/or Footwear For Women and Girls by Social Grade (% of respondents), 2007
- Table 26: Users of Leading Retailers For Purchases of Clothing and/or Footwear For Men and Boys by Social Grade (% of respondents), 2007
- MARKETING AND SUPPLIER ACTIVITY
- ADVERTISING EXPENDITURE
- Table 27: Main Media Advertising Expenditure on Men's Outfitters and Fashions (£000), Years Ending June 2007 and 2008
- Table 28: Main Media Advertising Expenditure on Women's Fashions and Designers (£000), Years Ending June 2007 and 2008
- 6. Leisure and Travel
- BACKGROUND
- CONSUMER TRENDS
- Sporting Activities
- Table 29: Regular or Occasional Participation in Selected Sporting Activities by Social Grade (% of adults), 2007
- Cultural Activities
- Table 30: Those Who Attend Cultural Performances — by Social Grade (% of adults), 2007
- Table 31: Those Who Enjoy Reading About the Arts — by Social Grade (% of adults), 2007
- Table 32: Those Who Enjoy Watching Arts Programmes and Performances on Television — by Social Grade (% of adults), 2007
- Holidays and Travel
- Table 33: ABC1 and C2DE Consumers Who Prefer to Make Their Own Holiday Travel and Accommodation Arrangements — by Sex and Age (% of respondents), 2008
- Table 34: ABC1 and C2DE Consumers Who Like to Avoid Very Commercialised Tourist Areas — by Sex and Age (% of respondents), 2008
- MARKETING AND SUPPLIER ACTIVITY
- ADVERTISING EXPENDITURE
- Table 35: Main Media Advertising Expenditure on Overseas Hotels (£000), Years Ending June 2007 and 2008
- Table 36: Main Media Advertising Expenditure on Overseas Hotels and Resorts (£000), Years Ending June 2007 and 2008
- 7. An International Perspective
- A GLOBAL CRISIS
- Table 37: Economic Trends and Projections by Region and Selected Countries (annual percentage changes in output), 2006-2009
- GLOBAL COMPANIES
- LVMH Group
- Company Structure
- Recent Developments
- Compagnie Financière Richemont SA
- Company Structure
- Recent Developments
- 8. PEST Analysis
- POLITICAL FACTORS
- ECONOMIC FACTORS
- SOCIAL FACTORS
- TECHNOLOGICAL FACTORS
- 9. Consumer Dynamics
- OVERVIEW
- Table 38: Summary of ABC1 Consumers' Attitudes Towards Finance and Spending (% of ABC1 respondents), November 2005 and April 2008
- Financial Situation
- Food
- Home
- Clothes
- Holidays
- FINANCIAL SITUATION
- Table 39: ABC1 Consumers' Financial Situation Compared With 2 Years Ago (% of ABC1 respondents), April 2008
- FOOD
- Table 40: ABC1 Consumers' Attitudes Towards Supermarkets' Luxury and Value Food Ranges (% of ABC1 respondents), April 2008
- HOME
- Table 41: ABC1 Consumers' Habits and Attitudes With Regard to Home Decorating (% of ABC1 respondents), April 2008
- Table 42: ABC1 Consumers Who Are Worried About the Possibility of a Fall in House Prices (% of ABC1 respondents), April 2008
- CLOTHES
- Table 43: ABC1 Consumers' Attitudes Towards Buying Clothes From Discount Shops (% of ABC1 respondents), April 2008
- Table 44: ABC1 Consumers Who Prefer to Buy Clothes From Independent Designer Shops (% of ABC1 respondents), April 2008
- Table 45: ABC1 Consumers' Attitudes Towards the Wide Availability of Designer Labels (% of ABC1 respondents), April 2008
- HOLIDAYS
- Table 46: ABC1 Consumers' Attitudes Towards Holiday Destinations (% of ABC1 respondents), April 2008
- Table 47: ABC1 Consumers' Attitudes Towards Booking Holiday Travel and Accommodation (% of ABC1 respondents), April 2008
- 10. Company Profiles
- INTRODUCTION
- BURBERRY LTD
- Corporate Strategy
- Advertising
- Profitability
- Table 48: Financial Results for Burberry Ltd (£000 and %), Years Ending 31st March 2005-2007
- Recent and Future Developments
- JOHN LEWIS PARTNERSHIP PLC
- Corporate Strategy
- Advertising
- Profitability
- Table 49: Financial Results for John Lewis Partnership PLC (£000 and %), Years Ending 28th January 2006, 27th January 2007 and 26th January 2008
- Recent and Future Developments
- MARKS AND SPENCER PLC
- Corporate Strategy
- Advertising
- Profitability
- Table 50: Financial Results for Marks and Spencer PLC (£000 and %), Years Ending 2nd April 2005, 1st April 2006 and 31st March 2007
- Recent and Future Developments
- J SAINSBURY PLC
- Corporate Strategy
- Advertising
- Profitability
- Table 51: Financial Results for J Sainsbury PLC (£000 and %), Years Ending 25th March 2006, 24th March 2007 and 22nd March 2008
- Recent and Future Developments
- TESCO PLC
- Corporate Strategy
- Advertising
- Profitability
- Table 52: Financial Results for Tesco PLC (£000 and %), Years Ending 25th February 2006, 24th February 2007 and 23rd February 2008
- Recent and Future Developments
- 11. The Future
- THE ECONOMIC CLIMATE
- ABC1 Consumers' Reactions to Speculation About the Economy
- Table 53: Expected Reactions to the Current Economic Speculation by Social Grade (% of respondents), 2008
- Figure 2: Expected Reactions to the Current Economic Speculation by Social Grade (% of respondents), 2008
- 12. Further Sources
- Publications
- General Sources
- Government Sources
- Other Sources
- Bisnode Sources
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