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Home  > Consumer Products  >  Shopping & Stores  >  Shopping & Demographics

ABC1 Consumer


Published Date: September 2008
Published By: Key Note Publications Ltd
Page Count: 133
Order Code: R310-1633
 
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Executive Summary
1. Introduction
BACKGROUND AND REPORT COVERAGE
DEFINITION
Table 1: Descriptions of Social Grades by Social Status and Type of Occupation of the Household's Chief Income Earner
Table 2: National Statistics Socio-Economic Classification — Descriptions, Categories and Typical Occupations
2. Strategic Overview
DEMOGRAPHIC BACKGROUND
Table 3: The Adult Population of Great Britain by Social Grade (% of adults), 1998, 2000 and 2003-2007
Figure 1: The Adult Population of Great Britain by Social Grade (% of adults), 2007
Table 4: Demographic Profile of ABC1 Adults Compared With Profile of All Adults (% of respondents), 2008
THE ECONOMY
Table 5: UK Rate of Inflation (%), 2003-2007
Table 6: Actual Number of Unemployed Persons in the UK (million), 2003-2007
HOME TENURE
Table 7: Profile of All Adults, ABC1 Adults and C2DE Adults by Home Tenure (% of respondents), 2008
CAR OWNERSHIP
Table 8: Car Ownership by Social Grade (% of adults), 2007
HOUSEHOLD EXPENDITURE
Table 9: Average Weekly Household Expenditure by Product/Service Category by Socio-Economic Classification of Household Reference Person (£), 2006
Table 10: Average Weekly Household Expenditure by Product/Service Category by Socio-Economic Classification of Household Reference Person (%), 2006
COMPUTER USAGE
Table 11: Home Computer Ownership and Type of Usage by Social Grade (% of adults), 2007
3. Food
BACKGROUND
CONSUMER TRENDS
Healthy Eating — Tendency to Check Food Labels
Table 12: Consumers Who Check Food Labels For Fat Content, and For Additives — by Social Grade (% of respondents), 2008
Table 13: Consumers Who Agree That Supermarkets' `Healthy' Own-Label Ranges Mean That It Is Easy to Be Sure That Food Is Good For Them — by Social Grade (% of respondents), 2008
Table 14: Purchasers of `Healthy Option' Food Ranges by Social Grade and Frequency of Purchasing (% of adults), 2007
The Organic Alternative
Table 15: Regular or Occasional Purchasers of Organic Food by Social Grade and Product Category (% of adults), 2007
Ethics and Fair Trade
Table 16: Purchasers of Fair Trade Products by Social Grade and Frequency of Purchasing (% of adults), 2007
MARKETING AND SUPPLIER ACTIVITY
ADVERTISING EXPENDITURE
Table 17: Main Media Advertising Expenditure on Selected Supermarket Premium Food Ranges (£000), Years Ending June 2007 and 2008
4. Home
BACKGROUND
CONSUMER TRENDS
Table 18: ABC1 and C2DE Consumers Who Are Worried About the Possibility of a Fall in House Prices — by Sex and Age (% of respondents), 2008
Table 19: ABC1 and C2DE Consumers Who Are Worried About the Possibility of a Fall in House Prices — by Home Tenure (% of respondents), 2008
Table 20: ABC1 and C2DE Consumers' Attitudes and Behaviour Regarding Home Improvements and Decorating (% of respondents), 2008
Table 21: Household Ownership of Dishwashers by Social Grade (% of adults), 2005 and 2007
MARKETING AND SUPPLIER ACTIVITY
ADVERTISING EXPENDITURE
Table 22: Main Media Advertising Expenditure by Auctioneers and Antique Shops (£000), Years Ending June 2007 and 2008
5. Clothes
BACKGROUND
CONSUMER TRENDS
Table 23: ABC1 and C2DE Consumers' Attitudes Towards Buying Clothes From Discount Shops (% of respondents), 2008
Table 24: ABC1 and C2DE Consumers Who Prefer to Shop For Clothes at Independent Outlets (% of respondents), 2008
Table 25: Users of Leading Retailers For Purchases of Clothing and/or Footwear For Women and Girls by Social Grade (% of respondents), 2007
Table 26: Users of Leading Retailers For Purchases of Clothing and/or Footwear For Men and Boys by Social Grade (% of respondents), 2007
MARKETING AND SUPPLIER ACTIVITY
ADVERTISING EXPENDITURE
Table 27: Main Media Advertising Expenditure on Men's Outfitters and Fashions (£000), Years Ending June 2007 and 2008
Table 28: Main Media Advertising Expenditure on Women's Fashions and Designers (£000), Years Ending June 2007 and 2008
6. Leisure and Travel
BACKGROUND
CONSUMER TRENDS
Sporting Activities
Table 29: Regular or Occasional Participation in Selected Sporting Activities by Social Grade (% of adults), 2007
Cultural Activities
Table 30: Those Who Attend Cultural Performances — by Social Grade (% of adults), 2007
Table 31: Those Who Enjoy Reading About the Arts — by Social Grade (% of adults), 2007
Table 32: Those Who Enjoy Watching Arts Programmes and Performances on Television — by Social Grade (% of adults), 2007
Holidays and Travel
Table 33: ABC1 and C2DE Consumers Who Prefer to Make Their Own Holiday Travel and Accommodation Arrangements — by Sex and Age (% of respondents), 2008
Table 34: ABC1 and C2DE Consumers Who Like to Avoid Very Commercialised Tourist Areas — by Sex and Age (% of respondents), 2008
MARKETING AND SUPPLIER ACTIVITY
ADVERTISING EXPENDITURE
Table 35: Main Media Advertising Expenditure on Overseas Hotels (£000), Years Ending June 2007 and 2008
Table 36: Main Media Advertising Expenditure on Overseas Hotels and Resorts (£000), Years Ending June 2007 and 2008
7. An International Perspective
A GLOBAL CRISIS
Table 37: Economic Trends and Projections by Region and Selected Countries (annual percentage changes in output), 2006-2009
GLOBAL COMPANIES
LVMH Group
Company Structure
Recent Developments
Compagnie Financière Richemont SA
Company Structure
Recent Developments
8. PEST Analysis
POLITICAL FACTORS
ECONOMIC FACTORS
SOCIAL FACTORS
TECHNOLOGICAL FACTORS
9. Consumer Dynamics
OVERVIEW
Table 38: Summary of ABC1 Consumers' Attitudes Towards Finance and Spending (% of ABC1 respondents), November 2005 and April 2008
Financial Situation
Food
Home
Clothes
Holidays
FINANCIAL SITUATION
Table 39: ABC1 Consumers' Financial Situation Compared With 2 Years Ago (% of ABC1 respondents), April 2008
FOOD
Table 40: ABC1 Consumers' Attitudes Towards Supermarkets' Luxury and Value Food Ranges (% of ABC1 respondents), April 2008
HOME
Table 41: ABC1 Consumers' Habits and Attitudes With Regard to Home Decorating (% of ABC1 respondents), April 2008
Table 42: ABC1 Consumers Who Are Worried About the Possibility of a Fall in House Prices (% of ABC1 respondents), April 2008
CLOTHES
Table 43: ABC1 Consumers' Attitudes Towards Buying Clothes From Discount Shops (% of ABC1 respondents), April 2008
Table 44: ABC1 Consumers Who Prefer to Buy Clothes From Independent Designer Shops (% of ABC1 respondents), April 2008
Table 45: ABC1 Consumers' Attitudes Towards the Wide Availability of Designer Labels (% of ABC1 respondents), April 2008
HOLIDAYS
Table 46: ABC1 Consumers' Attitudes Towards Holiday Destinations (% of ABC1 respondents), April 2008
Table 47: ABC1 Consumers' Attitudes Towards Booking Holiday Travel and Accommodation (% of ABC1 respondents), April 2008
10. Company Profiles
INTRODUCTION
BURBERRY LTD
Corporate Strategy
Advertising
Profitability
Table 48: Financial Results for Burberry Ltd (£000 and %), Years Ending 31st March 2005-2007
Recent and Future Developments
JOHN LEWIS PARTNERSHIP PLC
Corporate Strategy
Advertising
Profitability
Table 49: Financial Results for John Lewis Partnership PLC (£000 and %), Years Ending 28th January 2006, 27th January 2007 and 26th January 2008
Recent and Future Developments
MARKS AND SPENCER PLC
Corporate Strategy
Advertising
Profitability
Table 50: Financial Results for Marks and Spencer PLC (£000 and %), Years Ending 2nd April 2005, 1st April 2006 and 31st March 2007
Recent and Future Developments
J SAINSBURY PLC
Corporate Strategy
Advertising
Profitability
Table 51: Financial Results for J Sainsbury PLC (£000 and %), Years Ending 25th March 2006, 24th March 2007 and 22nd March 2008
Recent and Future Developments
TESCO PLC
Corporate Strategy
Advertising
Profitability
Table 52: Financial Results for Tesco PLC (£000 and %), Years Ending 25th February 2006, 24th February 2007 and 23rd February 2008
Recent and Future Developments
11. The Future
THE ECONOMIC CLIMATE
ABC1 Consumers' Reactions to Speculation About the Economy
Table 53: Expected Reactions to the Current Economic Speculation by Social Grade (% of respondents), 2008
Figure 2: Expected Reactions to the Current Economic Speculation by Social Grade (% of respondents), 2008
12. Further Sources
Publications
General Sources
Government Sources
Other Sources
Bisnode Sources

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