MARKET CONTEXT
Introduction
Key findings
ASP Wheels across the financial services industry
Suitability of applications for ASP solutions
Horizontal versus vertical application provision in FS
The ASP value chain
Market drivers
ASP motivators (for financial services firms)
ASP inhibitors (for financial services firms)
ASP issues
Pricing and cost
Conclusions

CUSTOMER FOCUS
Introduction
Key findings
Customer identification
Customer requirements
Small, medium and large size firms
B to B versus B to C applications
ASP wheel customer segmentation
Branding and marketing
Customer acquisition
Customer retention
Conclusions

COMPETITOR DYNAMICS
Introduction
Key findings from interviews with companies across the ASP value chain
Competitive structure
Competitor identification
724 Solutions
AMS
Metavante
S1
Sun Microsystems
Yodlee
SAS
IBM
Conclusions

THE FUTURE DECODED
Introduction
Key findings
Financial services
Banking
Financial markets
Insurance
Market segments
Conclusions

ACTION POINTS
Introduction
Key findings Continued success for larger ASP players will depend upon increasing coverage across applications, while smaller niche firms will increasingly depend upon high levels of customer service. In order to gain access to a large end-user pool, ASPs should establish partnerships with professional services firms ...while developing in-house professional services expertise to balance low-margin components of the ASP value chain. Financial Services firms must review the business model and strategy of the ASP before entering into a service agreement, selecting firms who will survive the shakeout and who know the financial services industry
Conclusions

APPENDIX
Definitions
ASP
Compound annual growth rate (CAGR)
Financial services Lines of business
Outsourcing
Systems integration
Professional services
Forecasts and assumptions
Research methodology
SPP writing team
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