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Home  > Consumer Products  >  Consumer Products & Retail  >  Entertainment

Ad-supported Content Services (Part 2): Sizing the Market - Movies

Published Date: February 2008
Published By: Generator Research Limited
Page Count: 29
Order Code: R625-1295
 
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DescriptionTable of ContentsSearch Inside
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Synopsis
Subject Area
Report Content
Key Benefits
Relevance
Who Should Read this Report?
Executive Summary
DVD Market: Overview
Market Saturation
Towards a New Format: Blu-ray or Digital?
Quality
Convenience
Digital Distribution: Movies
Total Viewing Time - DVD Movies
Proportion of Viewing Time that could be Ad-supported
Movie Piracy & Service Positioning
Advertising
Benchmarking Movie Viewing Time
Sizing the Ad-supported Movie Market
Market Development
Market Barriers
Timing
Method of Serving Advertisements
User Experience
Ad Formats
More Engaging Video Ads
Interactive Ads
Service Portal Implementation
IPTV Solution (e.g. Microsoft Media Center PC/Mediaroom)
Conventional PC
An Alternative Approach
Mobile Ad Delivery
Achievable Ad Revenue
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