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Ad-supported Content Services (Part 3): Sizing the Market - Music

Published Date: March 2008
Published By: Generator Research Limited
Page Count: 23
Order Code: R625-356
 
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Synopsis
Subject Area
Report Content
Key Benefits
Relevance
Who Should Read this Report?
Executive Summary
Introduction
Methodology: Hypothesis
Implications
Benchmarking Achievable Ad Revenues
Multi-channel, Multi-screen
Addressable Market
Reason 1: Strapped for Cash
Reason 2: Interested in Music
Reason 3: Propensity to Obtain Pirated Music
Result: Addressable Market
Time Spent Listening to Music
Ad Revenue per Listening Hour
Market Value: Ad-supported Music
Annual Service Revenues
Trade Revenues: Record Labels
Incremental Revenue
Other Types of Ad-supported Music Service
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