Ad-supported Content Services (Part 3): Sizing the Market - Music: Industry Research

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Ad-supported Content Services (Part 3): Sizing the Market - Music

Published Date: March 2008

Published By: Generator Research Limited

Page Count: 23

Order Code: R625-356

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Synopsis: Subject Area; Report Content; Key Benefits; Relevance; Who Should Read this Report?
Executive Summary: Introduction; Methodology: Hypothesis; Implications; Benchmarking Achievable Ad Revenues; Multi-channel, Multi-screen
Addressable Market: Reason 1: Strapped for Cash; Reason 2: Interested in Music; Reason 3: Propensity to Obtain Pirated Music; Result: Addressable Market
Time Spent Listening to Music: Ad Revenue per Listening Hour; Market Value: Ad-supported Music; Annual Service Revenues; Trade Revenues: Record Labels; Incremental Revenue; Other Types of Ad-supported Music Service

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