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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Advanced Advertising for IPTV Services
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- 1 Executive Summary
- 1.1 Cable Advanced Advertising
- 1.2 Advanced Advertising Strategies for IPTV Service Providers
- 1.3 Adding Advanced Advertising to IPV Services
- 1.3.1 Service Issues
- 1.3.2 Technical Issues
- 1.3.3 Business Issues
- 1.4 Opportunities and Recommendations
- 1.4.1 Opportunities
- 1.4.2 Recommendations
- 2 Cable Advanced Advertising Technologies and Strategies
- 2.1 Status of Advertising in the U.S.
- 2.2 Cable Technologies for Advanced Advertising
- 2.2.1 Long-Form Ads
- 2.2.2 Interactive Telescoping Ads
- 2.2.3 DVR
- 2.2.4 Integrated Ads
- 2.3 Cable Strategies for Advanced Advertising
- 2.4 Approaches to Advanced Advertising
- 2.4.1 Cable Company A
- 2.4.2 Cable Company B
- 2.4.3 Cable Company C
- 2.4.4 Cable Company D
- 2.4.5 Cable Company E
- 3 IPTV Advanced Advertising Technologies and Strategies
- 3.1 Adopting Cable Strategies
- 3.1.1 On-Demand Technologies
- 3.1.2 Interactive Technologies
- 3.1.3 DVR Technologies
- 3.2 Personalization and Targeting Strategies
- 3.2.1 Advantages of IPTV Services
- 3.2.2 Viewer Profiling Technologies
- 3.3 Middleware Technologies
- 3.4 VOD Targeting Technologies
- 3.5 Broadcast Targeting Technologies
- 3.6 TV Commerce Strategies
- 3.6.1 PCCW's TV Commerce Strategy
- 3.6.2 Itaas TV Commerce Software
- 3.7 Network Impact of IPTV Advanced Advertising Technologies
- 3.8 Effectiveness of IPTV Advanced Advertising Strategies
- 4 Adding Advanced Advertising to IPTV Services
- 4.1 Service Issues
- 4.2 Technical Issues
- 4.3 Business Issues
- 5 Opportunities, Risks, and Recommendations
- 5.1 Opportunities
- 5.2 Risks
- 5.3 Recommendations
- 6 Appendix I: Companies Interviewed for this Report
- 7 Appendix II: Case Study — Generating Cash with Local Advertising
- Table of Figures
- Figure 2-1: 2005 U.S. Advertising Industry
- Figure 3-1: Alcatel 5959 for Ad Insertion
- Figure 3-2: Picture-In-Picture Ad Insertion
- Table of Tables
- Table 1-1: Shifting Advertisers Strategies
- Table 1-2: Cable Advanced Advertising Techniques
- Table 1-3: Timeline for IPTV Advanced Advertising Technologies
- Table 2-1: U.S. DVRs, VOD Subs & Digital Subs — 2005
- Table 2-2: 2005 U.S. Advertising Industry
- Table 2-3: Cable Advanced Advertising Techniques
- Table 2-4: Cable Company A's Advanced Advertising Strategies
- Table 2-5: Cable Company B's Advanced Advertising Strategies
- Table 2-6: Cable Company C's Advanced Advertising Strategies
- Table 2-7: Cable Company D's Advanced Advertising Strategies
- Table 2-8: Cable Company E's Advanced Advertising Strategies
- Table 3-1: Personalization and Targeting Strategies
- Table 4-1: Timeline for IPTV Advanced Advertising Technologies
- Table 6-1: Companies Interviewed for this Report
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