Advertising: Global Industry Guide: Industry Research Report

Advertising: Global Industry Guide

Published Date: March 2007

Published By: Datamonitor

Page Count: 211

Order Code: R313-20809

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CHAPTER 1 Introduction: 1.1 What is this report about?; 1.2 Who is the target reader?; 1.3 How to use this report; 1.4 Definitions
CHAPTER 2 Global Advertising: 2.1 Market Overview; 2.2 Market Value; 2.3 Market Segmentation I; 2.4 Market Segmentation II; 2.5 Market Share; 2.6 Competitive Landscape; 2.7 Market Forecasts
CHAPTER 3 Advertising in Asia-Pacific: 3.1 Market Overview; 3.2 Market Value; 3.3 Market Segmentation I; 3.4 Market Segmentation II; 3.5 Market Share; 3.6 Competitive Landscape; 3.7 Market Forecasts
CHAPTER 4 Advertising in Europe: 4.1 Market Overview; 4.2 Market Value; 4.3 Market Segmentation I; 4.4 Market Segmentation II; 4.5 Market Share; 4.6 Competitive Landscape; 4.7 Market Forecasts; 4.8 Macroeconomic Indicators
CHAPTER 5 Advertising in Belgium: 5.1 Market Overview; 5.2 Market Value; 5.3 Market Segmentation I; 5.4 Market Segmentation II; 5.5 Market Share; 5.6 Competitive Landscape; 5.7 Market Forecasts; 5.8 Macroeconomic Indicators
CHAPTER 6 Advertising in Canada: 6.1 Market Overview; 6.2 Market Value; 6.3 Market Segmentation I; 6.4 Market Segmentation II; 6.5 Market Share; 6.6 Competitive Landscape; 6.7 Market Forecasts; 6.8 Macroeconomic Indicators
CHAPTER 7 Advertising in China: 7.1 Market Overview; 7.2 Market Value; 7.3 Market Segmentation I; 7.4 Market Segmentation II; 7.5 Market Share; 7.6 Competitive Landscape; 7.7 Market Forecasts; 7.8 Macroeconomic Indicators
CHAPTER 8 Advertising in France: 8.1 Market Overview; 8.2 Market Value; 8.3 Market Segmentation I; 8.4 Market Segmentation II; 8.5 Market Share; 8.6 Competitive Landscape; 8.7 Market Forecasts; 8.8 Macroeconomic Indicators
CHAPTER 9 Advertising in Germany: 9.1 Market Overview; 9.2 Market Value; 9.3 Market Segmentation I; 9.4 Market Segmentation II; 9.5 Market Share; 9.6 Competitive Landscape; 9.7 Market Forecasts; 9.8 Macroeconomic Indicators
CHAPTER 10 Advertising in Italy: 10.1 Market Overview; 10.2 Market Value; 10.3 Market Segmentation I; 10.4 Market Segmentation II; 10.5 Market Share; 10.6 Competitive Landscape; 10.7 Market Forecasts; 10.8 Macroeconomic Indicators
CHAPTER 11 Advertising in Japan: 11.1 Market Overview; 11.2 Market Value; 11.3 Market Segmentation I; 11.4 Market Segmentation II; 11.5 Market Share; 11.6 Competitive Landscape; 11.7 Market Forecasts; 11.8 Macroeconomic Indicators
CHAPTER 12 Advertising in the Netherlands: 12.1 Market Overview; 12.2 Market Value; 12.3 Market Segmentation I; 12.4 Market Segmentation II; 12.5 Market Share; 12.6 Competitive Landscape; 12.7 Market Forecasts; 12.8 Macroeconomic Indicators
CHAPTER 13 Advertising in Spain: 13.1 Market Overview; 13.2 Market Value; 13.3 Market Segmentation I; 13.4 Market Segmentation II; 13.5 Market Share; 13.6 Competitive Landscape; 13.7 Market Forecasts; 13.8 Macroeconomic Indicators
CHAPTER 14 Advertising in the United Kingdom: 14.1 Market Overview; 14.2 Market Value; 14.3 Market Segmentation I; 14.4 Market Segmentation II; 14.5 Market Share; 14.6 Competitive Landscape; 14.7 Market Forecasts; 14.8 Macroeconomic Indicators
CHAPTER 15 Advertising in the United States: 15.1 Market Overview; 15.2 Market Value; 15.3 Market Segmentation I; 15.4 Market Segmentation II; 15.5 Market Share; 15.6 Competitive Landscape; 15.7 Market Forecasts; 15.8 Macroeconomic Indicators
CHAPTER 16 Company Profiles: 16.1 Interpublic Group of Cos.; 16.2 Omnicom Group Inc.; 16.3 WPP Group plc
CHAPTER 17 Appendix: 17.1 Data Research Methodology; 17.2 Report writing team
List of Tables: Table 1: Global Advertising Market Value: $ billion, 2002-2006; Table 2: Global Advertising Market Segmentation I: % Share, by Value, 2006; Table 3: Global Advertising Market Segmentation II: % Share, by Value, 2006; Table 4: Global Advertising Market Share: % Share, by Value, 2006; Table 5: Global Advertising Market Value Forecast: $ billion, 2006-2011; Table 6: Asia-Pacific Advertising Market Value: $ billion, 2002-2006; Table 7: Asia-Pacific Advertising Market Segmentation I: % Share, by Value, 2006; Table 8: Asia-Pacific Advertising Market Segmentation II: % Share, by Value, 2006; Table 9: Asia-Pacific Advertising Market Share: % Share, by Value, 2006; Table 10: Asia-Pacific Advertising Market Value Forecast: $ billion, 2006-2011; Table 11: Europe Advertising Market Value: $ billion, 2002-2006; Table 12: Europe Advertising Market Segmentation I: % Share, by Value, 2006; Table 13: Europe Advertising Market Segmentation II: % Share, by Value, 2006; Table 14: Europe Advertising Market Share: % Share, by Value, 2006; Table 15: Europe Advertising Market Value Forecast: $ billion, 2006-2011; Table 16: Europe Exchange Rate, 2002-2005; Table 17: Belgium Advertising Market Value: $ million, 2002-2006; Table 18: Belgium Advertising Market Segmentation I: % Share, by Value, 2006; Table 19: Belgium Advertising Market Segmentation II: % Share, by Value, 2006; Table 20: Belgium Advertising Market Share: % Share, by Value, 2006; Table 21: Belgium Advertising Market Value Forecast: $ million, 2006-2011; Table 22: Belgium Size of Population (million) , 2002-2006; Table 23: Belgium GDP (1995=100), 2002-2006; Table 24: Belgium Exchange Rate, 2002-2006; Table 25: Canada Advertising Market Value: $ million, 2002-2006; Table 26: Canada Advertising Market Segmentation I: % Share, by Value, 2006; Table 27: Canada Advertising Market Segmentation II: % Share, by Value, 2006; Table 28: Canada Advertising Market Share: % Share, by Value, 2006; Table 29: Canada Advertising Market Value Forecast: $ million, 2006-2011; Table 30: Canada Size of Population (million) , 2002-2006; Table 31: Canada GDP (1995=100), 2002-2006; Table 32: Canada Inflation, 2002-2006; Table 33: Canada Exchange Rate, 2002-2006; Table 34: China Advertising Market Value: $ billion, 2002-2006; Table 35: China Advertising Market Segmentation I: % Share, by Value, 2006; Table 36: China Advertising Market Segmentation II: % Share, by Value, 2006; Table 37: China Advertising Market Share: % Share, by Value, 2006; Table 38: China Advertising Market Value Forecast: $ billion, 2006-2011; Table 39: China Size of Population (million) , 2002-2006 78; Table 40: China GDP (1995=100), 2002-2006; Table 41: China Inflation, 2002-2006; Table 42: China Exchange Rate, 2002-2006; Table 43: France Advertising Market Value: $ million, 2002-2006; Table 44: France Advertising Market Segmentation I: % Share, by Value, 2006; Table 45: France Advertising Market Segmentation II: % Share, by Value, 2006; Table 46: France Advertising Market Share: % Share, by Value, 2006; Table 47: France Advertising Market Value Forecast: $ million, 2006-2011; Table 48: France Size of Population (million) , 2002-2006; Table 49: France GDP (1995=100), 2002-2006; Table 50: France Inflation, 2002-2006; Table 51: France Exchange Rate, 2002-2006; Table 52: Germany Advertising Market Value: $ million, 2002-2006; Table 53: Germany Advertising Market Segmentation I: % Share, by Value, 2006; Table 54: Germany Advertising Market Segmentation II: % Share, by Value, 2006; Table 55: Germany Advertising Market Share: % Share, by Value, 2006; Table 56: Germany Advertising Market Value Forecast: $ million, 2006-2011; Table 57: Germany Size of Population (million) , 2002-2006; Table 58: Germany GDP (1995=100), 2002-2006; Table 59: Germany Inflation, 2002-2006; Table 60: Germany Exchange Rate, 2002-2006; Table 61: Italy Advertising Market Value: $ million, 2002-2006; Table 62: Italy Advertising Market Segmentation I: % Share, by Value, 2006; Table 63: Italy Advertising Market Segmentation II: % Share, by Value, 2006; Table 64: Italy Advertising Market Share: % Share, by Value, 2006; Table 65: Italy Advertising Market Value Forecast: $ million, 2006-2011; Table 66: Italy Size of Population (million) , 2002-2006; Table 67: Italy GDP (1995=100), 2002-2006; Table 68: Italy Inflation, 2002-2006; Table 69: Italy Exchange Rate, 2002-2006; Table 70: Japan Advertising Market Value: $ billion, 2002-2006; Table 71: Japan Advertising Market Segmentation I: % Share, by Value, 2006; Table 72: Japan Advertising Market Segmentation II: % Share, by Value, 2006; Table 73: Japan Advertising Market Share: % Share, by Value, 2006; Table 74: Japan Advertising Market Value Forecast: $ billion, 2006-2011; Table 75: Japan Size of Population (million) , 2002-2006; Table 76: Japan GDP (1995=100), 2002-2006; Table 77: Japan Exchange Rate, 2002-2006; Table 78: Netherlands Advertising Market Value: $ million, 2002-2006; Table 79: Netherlands Advertising Market Segmentation I: % Share, by Value, 2006; Table 80: Netherlands Advertising Market Segmentation II: % Share, by Value, 2006; Table 81: Netherlands Advertising Market Share: % Share, by Value, 2006; Table 82: Netherlands Advertising Market Value Forecast: $ million, 2006-2011; Table 83: Netherlands Size of Population (million) , 2002-2006; Table 84: Netherlands GDP (1995=100), 2002-2006; Table 85: Netherlands Exchange Rate, 2002-2006; Table 86: Spain Advertising Market Value: $ million, 2002-2006; Table 87: Spain Advertising Market Segmentation I: % Share, by Value, 2006; Table 88: Spain Advertising Market Segmentation II: % Share, by Value, 2006; Table 89: Spain Advertising Market Share: % Share, by Value, 2006; Table 90: Spain Advertising Market Value Forecast: $ million, 2006-2011; Table 91: Spain Size of Population (million) , 2002-2006; Table 92: Spain GDP (1995=100), 2002-2006; Table 93: Spain Inflation, 2002-2006; Table 94: Spain Exchange Rate, 2002-2006; Table 95: United Kingdom Advertising Market Value: $ million, 2002-2006; Table 96: United Kingdom Advertising Market Segmentation I: % Share, by Value, 2006; Table 97: United Kingdom Advertising Market Segmentation II: % Share, by Value, 2006; Table 98: United Kingdom Advertising Market Share: % Share, by Value, 2006; Table 99: United Kingdom Advertising Market Value Forecast: $ million, 2006-2011; Table 100: United Kingdom Size of Population (million) , 2002-2006; Table 101: United Kingdom GDP (1995=100), 2002-2006; Table 102: United Kingdom Inflation, 2002-2006; Table 103: United Kingdom Exchange Rate, 2002-2006; Table 104: United States Advertising Market Value: $ billion, 2002-2006; Table 105: United States Advertising Market Segmentation I: % Share, by Value, 2006; Table 106: United States Advertising Market Segmentation II: % Share, by Value, 2006; Table 107: United States Advertising Market Share: % Share, by Value, 2006; Table 108: United States Advertising Market Value Forecast: $ billion, 2006-2011; Table 109: United States Size of Population (million) , 2002-2006; Table 110: United States GDP (1995=100), 2002-2006; Table 111: United States Inflation, 2002-2006; Table 112: Interpublic Group of Cos. Key Facts; Table 113: . Interpublic Group of Cos. SWOT Analysis; Table 114: Omnicom Group Inc. Key Facts; Table 115: Omnicom Group Inc. SWOT Analysis; Table 116: WPP Group plc Key Facts; Table 117: WPP Group plc WOT Analysis
List of Figures: Figure 1: Global Advertising Market Value: $ billion, 2002-2006; Figure 2: Global Advertising Market Segmentation I: % Share, by Value, 2006; Figure 3: Global Advertising Market Segmentation II: % Share, by Value, 2006; Figure 4: Global Advertising Market Share: % Share, by Value, 2006; Figure 5: Global Advertising Market Value Forecast: $ billion, 2006-2011; Figure 6: Asia-Pacific Advertising Market Value: $ billion, 2002-2006; Figure 7: Asia-Pacific Advertising Market Segmentation I: % Share, by Value, 2006; Figure 8: Asia-Pacific Advertising Market Segmentation II: % Share, by Value, 2006; Figure 9: Asia-Pacific Advertising Market Share: % Share, by Value, 2006; Figure 10: Asia-Pacific Advertising Market Value Forecast: $ billion, 2006-2011; Figure 11: Europe Advertising Market Value: $ billion, 2002-2006; Figure 12: Europe Advertising Market Segmentation I: % Share, by Value, 2006; Figure 13: Europe Advertising Market Segmentation II: % Share, by Value, 2006; Figure 14: Europe Advertising Market Share: % Share, by Value, 2006; Figure 15: Europe Advertising Market Value Forecast: $ billion, 2006-2011; Figure 16: Belgium Advertising Market Value: $ million, 2002-2006; Figure 17: Belgium Advertising Market Segmentation I: % Share, by Value, 2006; Figure 18: Belgium Advertising Market Segmentation II: % Share, by Value, 2006; Figure 19: Belgium Advertising Market Share: % Share, by Value, 2006; Figure 20: Belgium Advertising Market Value Forecast: $ million, 2006-2011; Figure 21: Canada Advertising Market Value: $ million, 2002-2006; Figure 22: Canada Advertising Market Segmentation I: % Share, by Value, 2006; Figure 23: Canada Advertising Market Segmentation II: % Share, by Value, 2006; Figure 24: Canada Advertising Market Share: % Share, by Value, 2006; Figure 25: Canada Advertising Market Value Forecast: $ million, 2006-2011; Figure 26: China Advertising Market Value: $ billion, 2002-2006; Figure 27: China Advertising Market Segmentation I: % Share, by Value, 2006; Figure 28: China Advertising Market Segmentation II: % Share, by Value, 2006; Figure 29: China Advertising Market Share: % Share, by Value, 2006; Figure 30: China Advertising Market Value Forecast: $ billion, 2006-2011; Figure 31: France Advertising Market Value: $ million, 2002-2006; Figure 32: France Advertising Market Segmentation I: % Share, by Value, 2006; Figure 33: France Advertising Market Segmentation II: % Share, by Value, 2006; Figure 34: France Advertising Market Share: % Share, by Value, 2006; Figure 35: France Advertising Market Value Forecast: $ million, 2006-2011; Figure 36: Germany Advertising Market Value: $ million, 2002-2006; Figure 37: Germany Advertising Market Segmentation I: % Share, by Value, 2006; Figure 38: Germany Advertising Market Segmentation II: % Share, by Value, 2006; Figure 39: Germany Advertising Market Share: % Share, by Value, 2006; Figure 40: Germany Advertising Market Value Forecast: $ million, 2006-2011; Figure 41: Italy Advertising Market Value: $ million, 2002-2006; Figure 42: Italy Advertising Market Segmentation I: % Share, by Value, 2006; Figure 43: Italy Advertising Market Segmentation II: % Share, by Value, 2006; Figure 44: Italy Advertising Market Share: % Share, by Value, 2006; Figure 45: Italy Advertising Market Value Forecast: $ million, 2006-2011; Figure 46: Japan Advertising Market Value: $ billion, 2002-2006; Figure 47: Japan Advertising Market Segmentation I: % Share, by Value, 2006; Figure 48: Japan Advertising Market Segmentation II: % Share, by Value, 2006; Figure 49: Japan Advertising Market Share: % Share, by Value, 2006; Figure 50: Japan Advertising Market Value Forecast: $ billion, 2006-2011; Figure 51: Netherlands Advertising Market Value: $ million, 2002-2006; Figure 52: Netherlands Advertising Market Segmentation I: % Share, by Value, 2006; Figure 53: Netherlands Advertising Market Segmentation II: % Share, by Value, 2006; Figure 54: Netherlands Advertising Market Share: % Share, by Value, 2006; Figure 55: Netherlands Advertising Market Value Forecast: $ million, 2006-2011; Figure 56: Spain Advertising Market Value: $ million, 2002-2006; Figure 57: Spain Advertising Market Segmentation I: % Share, by Value, 2006; Figure 58: Spain Advertising Market Segmentation II: % Share, by Value, 2006; Figure 59: Spain Advertising Market Share: % Share, by Value, 2006; Figure 60: Spain Advertising Market Value Forecast: $ million, 2006-2011; Figure 61: United Kingdom Advertising Market Value: $ million, 2002-2006; Figure 62: United Kingdom Advertising Market Segmentation I: % Share, by Value, 2006; Figure 63: United Kingdom Advertising Market Segmentation II: % Share, by Value, 2006; Figure 64: United Kingdom Advertising Market Share: % Share, by Value, 2006; Figure 65: United Kingdom Advertising Market Value Forecast: $ million, 2006-2011; Figure 66: United States Advertising Market Value: $ billion, 2002-2006; Figure 67: United States Advertising Market Segmentation I: % Share, by Value, 2006; Figure 68: United States Advertising Market Segmentation II: % Share, by Value, 2006; Figure 69: United States Advertising Market Share: % Share, by Value, 2006; Figure 70: United States Advertising Market Value Forecast: $ billion, 2006-2011

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