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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Advertising in the United States
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| Published Date:
October 2007
Published By:
Datamonitor
Page Count:
32
Order Code:
R313-26546
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- EXECUTIVE SUMMARY
- CHAPTER 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
- CHAPTER 2 Market Value
- CHAPTER 3 Market Segmentation I
- CHAPTER 4 Market Segmentation II
- CHAPTER 5 Market Share
- CHAPTER 6 Five Forces Analysis
- 6.1 Summary
- 6.2 Buyer Power
- 6.3 Supplier Power
- 6.4 New Entrants
- 6.5 Substitutes
- 6.6 Rivalry
- CHAPTER 7 Leading Companies
- 7.1 Omnicom Group Inc.
- 7.2 Publicis Groupe SA
- 7.3 WPP Group plc
- CHAPTER 8 Distribution
- CHAPTER 9 Market Forecasts
- 9.1 Market Value Forecast
- CHAPTER 10 Macroeconomic Indicators
- CHAPTER 11 Appendix
- 11.1 Methodology
- 11.2 Industry Associations
- 11.3 Related Datamonitor Research
- LIST OF TABLES
- Table 1: United States Advertising Market Value: $ billion, 2002-2006
- Table 2: United States Advertising Market Segmentation I: % Share, by Value, 2006
- Table 3: United States Advertising Market Segmentation II: % Share, by Value, 2006
- Table 4: United States Advertising Market Share: % Share, by Value, 2006
- Table 5: Key Facts: Omnicom Group Inc.
- Table 6: Key Facts: Publicis Groupe SA
- Table 7: Key Facts: WPP Group plc
- Table 8: United States Advertising Distribution: % Share, by Value, 2006
- Table 9: United States Advertising Market Value Forecast: $ billion, 2006-2011
- Table 10: United States Size of Population (million) , 2002-2006
- Table 11: United States GDP (1995=100), 2002-2006
- Table 12: United States Inflation, 2002-2006
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