- Issues in the Market
- Main issues
- Definitions
- Abbreviations
- Market in Brief
- The kids are alright
- Why don't you just switch off your television set and go out and do something less boring instead?
- Parental approval
- Fat vs. fit
- Please, Sir, can we have some more?
- Fun and games saved for the weekend
- Internal Market Environment
- Key points
- Fewer 11-15-year-olds
- Figure 1: Population, by age and gender - 11-15-year-olds, 2002-12
- School statistics
- Specialist schools on the rise
- Figure 2: Number of schools in the UK, by type of school, 2000/01-2006/07
- Non-maintained schools increasingly popular…
- Figure 3: Number of pupils in the UK, by type of school, 2000/01-2006/07
- …and attendance increases with age
- Figure 4: Pupils aged 11-15 in the UK, by type of school, 2006/07
- Extended services in schools
- Increasing numbers of after-school clubs
- Trends in children’s leisure habits
- More than nine in ten have a mobile phone
- Figure 5: Mobile phone ownership and usage, 2002-07
- Figure 6: Features mobile phones have compared with features that are used by 11-15-year-olds, 2007
- Multiple computer ownership increasingly common
- Figure 7: Computer ownership and location of use, 2002-07
- Online at school and at home
- Figure 8: Internet access, 2002-07
- The four-TV household
- Figure 9: TV penetration, 2002-07
- DVD players in most bedrooms
- Figure 10: Video/DVD player penetration, 2002-07
- Getting fit with video games?
- Figure 11: Console ownership, 2002-07
- Music on the move
- Figure 12: Ownership of audio equipment, 2002-07
- Less equipment, less active?
- Figure 13: Ownership of sports equipment, 2002-07
- Eating out trends
- Figure 14: Pizza and fast food venue visiting, 2002-07
- No problems with parents, just different ideas
- Figure 15: Trends in children’s attitudes, 2002-07
- Appreciating the important things in life
- Figure 16: Important things in life, 2002-07
- Broader Market Environment
- Key points
- UK families
- More one-person and lone-parent households
- Figure 17: GB households, by type of household and family, 1971-2006
- 2.4 children a thing of the past
- Figure 18: Dependent children, by family type - GB, 1972-2006*
- Divorce rate rises as many lose contact
- The UK labour market
- Figure 19: UK labour market, 2002-12
- Working hours
- Figure 20: Usual weekly hours of work, by gender, May-July 2007*
- Socio-economic status of parents
- Figure 21: Percentage of UK adults with own children (aged 11-15, including stepchildren) in each socio-economic group, compared to the population as a whole, 2007
- Family income
- Figure 22: Percentage of UK adults with own children (aged 11-15, including stepchildren) in each summary family income group, compared to the population as a whole, 2007
- Childhood obesity
- Tackling childhood obesity with sport
- Competitive Context
- Key points
- Restrictions on after-school leisure
- Homework
- Paid work
- Caring responsibilities
- Strengths and Weaknesses in the Market
- Strengths
- Universal popularity
- Affluent parents
- Services in schools to be extended
- Parental approval of supervised leisure
- Children’s best interests at heart
- Weaknesses
- Strong competition
- Working parents
- Independent minds
- Industry scrutiny
- After School vs the Weekend
- Key points
- Chilling, playing, hanging around
- Figure 23: Regular activities done after school and at weekends, October/November 2007
- After-school activities by demographics
- Figure 24: Most popular activities done after school, by gender, age, socio-economic group, region and household size, October/November 2007
- Figure 25: Next most popular activities done after school, by gender, age, socio-economic group, region and household size, October/November 2007
- Boys like to play
- Older kids prefer hanging out
- ABs enjoy the widest range of after-school activities
- Weekend activities by demographics
- Figure 26: Most popular activities done at the weekend, by gender, age, socio-economic group, region and household size, October/November 2007
- Figure 27: Next most popular activities done at the weekend, by gender, age, socio-economic group, region and household size, October/November 2007
- Girls even less likely to do sport at the weekend
- The weekend is for friends
- Combinations of after-school activities
- Figure 28: Most popular combinations of activities done after school, October/November 2007
- Figure 29: Next most popular combinations of activities done after school, October/November 2007
- The gender effect
- Introvert/extrovert
- Weekend activities influence after-school leisure
- Figure 30: Activities done after school, by most popular activites done at weekends, October/November 2007
- Figure 31: Activities done after school, by next most popular activites done at weekends, October/November 2007
- What Parents Think Their Kids Are Up To
- Key points
- What parents think their children do after school
- Figure 32: What parents think their children do after school on a weekday vs what children actually do after school on a weekday, October 2007
- What parents think their children do after school by demographics
- Figure 33: What parents think their children are most likely to do after school on a weekday, by gender, age, socio-economic group, region and household size, October/November 2007
- Figure 34: What parents think their children are next most likely to do after school on a weekday, by gender, age, socio-economic group, region and household size, October/November 2007
- Variations by social class
- Turn that racket down
- Children’s Attitudes Towards After-school Leisure
- Key points
- After-school leisure could be more exciting
- Figure 35: Attitudes towards after-school leisure, October/November 2007
- Children’s attitudes towards after-school leisure by demographics
- Figure 36: Attitudes towards after-school leisure, by gender, age, socio-economic group, region and household size, October/November 2007
- Boredom and not joining in
- Attitudes in combination
- Figure 37: Attitudes towards after-school leisure, by other attitudes towards after-school leisure, October/November 2007
- After-school activities by attitudes
- Figure 38: Activities done after school, by attitudes towards after-school leisure, October/November 2007
- Parents’ Attitudes towards After-school Leisure
- Key points
- Parents would welcome more organised activities
- Figure 39: Parental attitudes towards after-school leisure, October 2007
- Parents’ attitudes towards after-school leisure by demographics
- Figure 40: Parental attitudes towards after-school leisure, by gender, age, socio-economic group, region and household size, October 2007
- ABs favour supervised activities and paid-for clubs
- Parents’ attitudes in combination
- Figure 41: Parental attitudes towards after-school leisure, by other attitudes, October 2007
- Attitudes and activities
- Figure 42: Parental attitudes towards after-school leisure, by what parents think their children are most likely to do after school on a weekday, October 2007
- Figure 43: Parental attitudes towards after-school leisure, by what parents think their children are next most likely to do after school on a weekday, October 2007
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