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Alliance Perspectives of the Line-of-Business Executive: The Role and Value of Alliances to Business Strategy


Published Date: January 2007
Published By: IDC
Page Count: 14
Order Code: R104-29110
 
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Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
The Voice of the LOB Executive
Alliance Competency
Figure: Alliances Competency Perception
Figure: Alliances Competency Ranking
Importance of This Competency for Achieving Business Goals
Market Opportunities and Alliance Dependence
Highest Priority Areas
Figure: Highest Priority Alliance Areas for New Market Opportunities
The SMB Space
The Medium-Touch Solution
Partner Characteristics
SIs and Consulting Firms
Figure: Joint Go-to-Market Strategy Between ISV Vendors and SI/Consulting Firms
Ideal Relationship from the Consulting BU Executive's Perspective
Future Outlook
Align Alliance Investments at the BU Level
Beyond Revenue Tracking
Set Alliance Expectations
Technology
Market Leverage
Relationship Synergies
Essential Guidance
Learn More
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