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Home > Internet > Markets/Demographics > Users/Demographics
American Leisure Report
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- I. Objectives.
- II. Methodology
- III. Executive Summary
- IV. Detailed Findings
- a. American Home Leisure Activities - Hiving At Home
- 1. Most Popular Home Leisure Activities
- a. Household Penetration In The Past Year
- 2. Watching TV
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 3. Surfing The Internet
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 4. Playing Or Listening To Music
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 5. Book Reading
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- d. Change In Reading Versus Year Ago
- e. Most Popular Topics Read
- 6. Watching A DVD, Video Or Pay-Per-View/On Demand Movie
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 7. Cooking Or Baking
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 8. Dog Ownership
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- d. Household Penetration of Dog Acquisition In The Past Year
- e. Household Penetration of First-Time Dog Ownership In The Past Year
- f. Household Penetration of Dog Training In The Past Year
- g. Frequency of Playing With Household Dog
- 9. Home Improvement & Repair
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- d. Household Penetration By Residence Type
- e. Change In Completion Of Home Improvement & Repair Versus Year Ago
- f. Average Annual Number of Home Improvement Projects or Repairs
- g. Most Popular Household Room To Improve Or Repair
- h. Most Popular Types of Home Improvement Projects Or Repairs
- 10. Entertaining
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- d. Household Penetration In the Past Year of Entertaining 12+ Guests, 6+ Non-Family
- e. Household Penetration In The Past Year of Attending A Neighborhood Block Party
- f. Household Penetration In The Past Year of Cooking A Romantic Dinner For Two
- g. Most Popular Types of Parties or Get-Togethers
- 11. Second Home Ownership
- a. Household Penetration
- 12. Class Or Seminar Enrollment To Learn A New Skill
- a. Household Penetration In The Past Year
- b. Most Popular Class Or Seminar Topics
- b. American Away From Home Leisure Activities - Hiving Away From Home
- 1. Dining Out To Spend Time With Family & Friends
- a. Household Penetration In The Past Month
- b. Frequency of Going Out To Dinner
- 2. Shopping To Spend Time With Family & Friends
- a. Household Penetration In the Past Month
- b. Frequency of Shopping
- 3. Vacation To Spend Time With Family & Friends
- a. Household Penetration In The Past Year
- 4. Bowling To Spend Time With Family & Friends
- a. Household Penetration In The Past Month
- b. Frequency of Bowling
V. Appendix
a. Questionnaire
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