Americas Perspective Vol. 7, Issue 6: Industry Research Report

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Americas Perspective Vol. 7, Issue 6

Published Date: April 2007

Published By: Pyramid Research

Page Count: 6

Order Code: R8-555

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Due to its low penetration, Peru’s mobile market represents a significant opportunity and ranks as one of the most attractive mobile markets in the region based on revenue growth and ARPS.

While the Peruvian market is very attractive, a key factor a new entrant should consider is its ability to gain market share from strong pan-regional players.

New entrant subscriber growth will require national coverage and intensive investment, as incumbents are fueling growth by expanding and penetrating regions outside of Lima.

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