Americas Perspective Vol. 7, Issue 8: Industry Research Report

Americas Perspective Vol. 7, Issue 8

Published Date: April 2007

Published By: Pyramid Research

Page Count: 5

Order Code: R8-557

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As Telmex purchases cable operators in Latin America, we expect the Mexican incumbent to base its strategy on the work it is currently doing in Brazil through its Net Serviços subsidiary.

Net Serviços emphasizes product flexibility by offering an extensive portfolio of triple-play bundles and by placing the decision-making process in the hands of consumers.

Broadband is clearly the growth engine behind Net’s triple-play strategy, aided by the company’s pricing policy and a focused sales effort.

The company’s sales approach is highly efficient and contrasts with other Pay TV markets in Latin America that are typically local in nature and tend to lack scale.

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