2006 Annual Report on 3G Business Marketing Strategy of Leading Overseas Vendors:

2006 Annual Report on 3G Business Marketing Strategy of Leading Overseas Vendors

Published Date: July 2006

Published By: Analysys International

Page Count: 83

Order Code: R686-59

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1 Definition, Classification and Research Scope of 3G: 1.1 Definition and classification of 3G; 1.2 Technical characteristics of 3G; 1.3 Research scope
2 Analysis of current development of global 3G business: 2.1 Development of overseas 3G business; 2.2 Current structure of 3G industry chain; 2.3 Developing trend of 3G mobile functions and application; 2.4 Developing trend of 3G business; 2.5 Evolution of 3G industry chain in the future
3 Analysis of cases of overseas operators: 3.1 Introduction of H3G; 3.2 Introduction of Vodafone; 3.3 Introduction of NTT DoCoMo; 3.4 Introduction of SKT
4 Analysis of needs of current 3G business in China: 4.1 Analysis of domestic operators; 4.2 Reasons for domestic users to be interested or uninterested in 3G; 4.3 Analysis of domestic user's interest in 3G business; 4.4 Preferences of potential users on promotion of 3G business; 4.5 Will of potential users to pay for 3G service; 4.6 Current needs of domestic users for 3G mobile; 4.7 Key factors affecting potential users to buy 3G mobile
5 How Chinese operators maintain competition advantage in 3G environment: 5.1 Analysys' Findings; 5.2 Analysys' Recommendations
List of Figures and Tables
1 Definition and classification of 3G and research scope: List of standards of communication technology; Classification of 3G business; Characteristics of 3G standard technology
2 Analysis of current development of global 3G business: Development of global 3G users; Number of new 3G business networks & development of 3G in various places; Structure of 3G industry chain; Development of mobile functions
3 Analysis of cases of overseas operators: ARPU chart of H3G users of various places; Development of H3G users & EBITDA; Development of H3G users of various places & proportion of non-voice business by the end of 2005; Product strategy of H3G; Charge strategy of H3G; Channel strategy of H3G; Strategic development of Vodafone in Europe; APRU of various places of Vodafone & EBITDA development; Distribution of Vodafone users & development of global users; 3G product strategy of Vodafone; Comparison of business in Japan and Europe of Vodafone; Price system and charge strategy of Vodafone; Channel strategy of Vodafone; Brand structure of NTT DoCoMo; Partners of NTT DoCoMo; Changes and user distribution of NTT DoCoMo ARPU; Users of NTT DoCoMo; Product strategy of NTT DoCoMo; Price system and charge strategy of NTT DoCoMo; Business halls of NTT DoCoMo; Brand structure of SKT; User classification of SKT; Changes of SKT ARPU and EBITDA and business structure of June; Market share and index of SKT; Comparison of NATE and JUNE business of SKT; Charge standard of SKT; Channel strategy of SKT
4 Analysis of needs of current 3G business in China: Analysis table of advantages and disadvantages of China Mobile; Analysis table of advantages and disadvantages of China Unicom; Analysis table of advantages and disadvantages of China Telecom & China Netcom; Domestic user’s interest in 3G; Analysis of domestic user’s interest in 3G business; Promotion methods of operators for potential users; Monthly expense of potential users on value added service; Test of potential users of 3G business; Chart of needs of potential users on 3G terminals; Key factors affecting users to buy 3G mobile
5 How Chinese operators maintain competition advantage in 3G environment: Comparison table of product strategy of overseas operators; Comparison table of terminal and industry cooperation of overseas operators; Comparison table of marketing and channels of overseas operators