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Home > Computers and Information Technology > Computer Technology & Equipment > Mobile Computing
Apple in Wireless: Strategic Options in a Converged Marketplace
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| Published Date:
April 2006
Published By:
Visiongain
Page Count:
82
Order Code:
R155-175
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- Chapter 1 Executive Summary
- 1.1 Success in innovation
- 1.2 iPod and iTunes have redefined the market
- 1.3 Apple’s changing business model
- 1.4 New technological advancements at Apple
- 1.5 iPhone on the horizon
- 1.6 Wi-Fi and VoIP-enabled iPods
- Chapter 2 Products and services analysis
- 2.1 Apple is surrounded by an entire ecosystem
- 2.1.1 The iPod is penetrating home and in-car connectivity
- Chart 2.1: US cars with iPod connectivity, 2006-2011 (%)
- 2.1.2 How the iPod shaped the MP3 player and legal download markets
- 2.1.3 iPod's simplicity is its major appeal
- 2.2 Despite low R&D, Apple enjoys greater ROI
- Table 2.1: Comparative R&D expenditure by company ($ billions), 2003-2004
- 2.3 Impact of French DRM legislation on Apple
- 2.3.1 The US response
- 2.4 Possible regulation in the US
- 2.5 Other disputes
- 2.6 Product overview
- 2.6.1 Hardware
- 2.6.1.1 AirPort Express
- 2.6.1.2 AirPort Extreme
- 2.6.1.3 iBook G4
- 2.6.1.4 iPod
- Chart 2.2: iPod shipments, 2001-2006
- 2.6.1.4.1 iPod’s evolution
- 2.6.1.4.2.1 iPod Photo
- 2.6.1.4.1.1 Fifth generation iPods
- 2.6.1.4.1.2 Future models
- 2.6.1.4.2 The iPod mini
- 2.6.1.4.3 iPod Nano
- 2.6.1.4.4 iPod Shuffle
- 2.6.1.4.5 iChat AV and iSight
- 2.6.1.4.6 iPod Hi-Fi
- 2.6.1.5 MacBook Pro
- 2.7 Software
- 2.7.1 iLife
- 2.7.2 iTunes Music Store
- 2.7.2.1 Impact of Apple's iTunes on the music market
- 2.7.2.1.1 Device-service integration
- Table 2.2: iPod sales before and after iTunes launch
- 2.7.2.1.2 Value
- 2.7.1.1.3 Portability
- 2.7.1.2.4 DRM and personal use rights
- 2.7.1.2.5 Alternative to illegal file sharing
- Table 2.3: Pros and cons of iTunes
- 2.7.1.2.6 Audiobooks
- 2.7.1.2.7 Content
- 2.7.2.2 iTunes 4.9 and podcasting
- 2.7.2.3 iTunes has shown online downloads can succeed
- Chart 2.3: iTunes downloads, 2004-2006
- 2.5.13 QuickTime
- Table 2.4: QuickTime features
- 2.6 iPod applications and accessories
- 2.7 Apple’s manufacturing and supply
- 2.7.1 In-house vs outsourced work
- Table 2.5: Apple’s manufacturing partners by product
- 2.7.2 iPod components
- 2.8 Market expansion
- Table 2.6: Global iTunes statistics
- 2.8.1 Pan-European
- Table 2.7: iTunes European penetration
- 2.8.2 Japan
- Table 2.8: Vehicles offering iPod integration in Japan
- 2.8.3 Australia
- Chapter 3 The iPod
- 3.1 A lost niche?
- Chart 3.1: Apple revenues by product, 2005
- 3.2 Phone functionality remains a whole in Apple’s convergence picture
- 3.2.1 Why the iPhone will succeed
- 3.2.2 Taking on the wireless carrier market
- 3.2.3 iPod and VoIP
- 3.2 Podders
- Chart 3.2: iPod ownership by age group
- Chart 3.3: iPod penetration by household income
- 3.3 Latest device releases
- 3.4 Future models
- Chart 3.4: iPod market share
- 3.5 Competition
- 3.5.1 DNET DM751
- 3.5.2 Play Station Portable
- 3.6 Does Apple have sufficient scale and know-how for an iPhone?
- 3.7 Positioning the iPhone with the iPod
- Chapter 4 The handset market
- 4.1 Current market landscape
- 4.1.1 Loss of brand value
- 4.1.2 Combating brand erosion
- 4.2 Mobile video and TV
- 4.3 Competitor line-up
- Chart 4.1: Shipments of mobile phones with built-in MP3 players, 2004-2010
- 4.3.1 ROKR
- 4.3 iPod's and iPhone’s odds
- Chart 4.2: Global sales of portable stand-alone MP3 players, 2003-2010
- Table 4.1: Apple’s strengths and weaknesses
- Table 4.2: Most popular MP3 player models, December 2005
- Chapter 5 An Apple MVNO?
- 5.1 Apple’s likely market positioning
- Figure 5.1: Niche MVNO positioning in the MVNO business model
- 5.1.1 The reseller model
- 5.1.2 Pure/full MVNOs
- 5.1.3 Niche MVNOs
- 5.2 he benefits of MVNOs
- 5.3 Rationale for becoming an MVNO
- 5.4 Set-up costs to become an MVNO
- 5.5 Factors affecting the success of MVNOs
- 5.6 The importance of MVNO branding
- 5.7 Lessons from Virgin Mobile UK
- 5.7.1 Why Virgin failed in Singapore
- 5.8 MVNO landscape
- Table 5.1: MVNOs in the US
- Table 5.2: Most attractive markets for new MVNOs
- 5.9 Apple could leverage multiple benefits with an MVNO
- 5.9.1 Appealing to music and video consumers
- 5.10 Step 1: MVNO partnerships
- 5.10.1 Helio
- 5.10.2 Disney Mobile
- 5.11 Choosing the right carrier partners
- Table 5.3: Most suitable countries for an Apple MVNO
- 5.12 Retail outlets and service pricing
- Chapter 6 Recommendations
- 6.1 For handset vendors
- 6.2 For applications providers & media companies
- 6.3 For mobile operators
- Appendix A Lead author’s profile
- Appendix B About visiongain
- Appendix C Report evaluation form
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