- Executive Summary
- 1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- MARKET TRENDS
- Fairly Steady Art Sponsorship Market
- Media Sponsorship Overtaking the Arts
- Changing Sources of Sponsorship
- Olympics Will Boost London's Regional Share
- More Professionalism in Commercial Entertainment
- ECONOMIC TRENDS
- Population
- Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006
- Gross Domestic Product
- Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006
- Inflation
- Table 3: UK Rate of Inflation (%), 2002-2006
- Unemployment
- Table 4: Actual Number of Unemployed Persons in the UK (million), 2002-2006
- MARKET POSITION
- The UK
- Overseas
- 2. Market Size
- THE TOTAL MARKET
- Table 5: The Estimated Total UK Market for Arts and Media Sponsorship by Sector by Value (£m), 2003-2007
- Figure 1: The Estimated Total UK Market for Arts and Media Sponsorship by Sector by Value (£m), 2003-2007
- BY MARKET SECTOR
- Arts Sponsorship
- Table 6: Total Private Investment in the Arts by Type (£m and %), 2004/2005 and 2005/2006
- Figure 2: Total Private Investment in the Arts by Type (%), 2005/2006
- Table 7: Business Sponsorship of the Arts by Type of Funding (£m and %), 2004/2005 and 2005/2006
- Figure 3: Business Sponsorship of the Arts by Type of Funding (%), 2005/2006
- Media Sponsorship
- Table 8: The Estimated UK Market for Broadcast Media Sponsorship by Type by Value (£m), 2003-2007
- Figure 4: The Estimated UK Market for Broadcast Media Sponsorship by Type by Value (£m), 2003-2007
- 3. Industry Background
- INTRODUCTION
- Recent History
- NUMBER OF COMPANIES AND EMPLOYMENT
- REGIONAL VARIATIONS IN THE MARKETPLACE
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- Arts Sponsorship
- Media Sponsorship
- KEY TRADE ASSOCIATIONS
- Arts & Business
- European Sponsorship Association
- 4. Competitor Analysis
- THE MARKETPLACE
- SPONSORED ORGANISATIONS
- Arts by Artform
- Table 9: Private Investment in the Arts by Artform by Value (%), 2004/2005 and 2005/2006
- Media Programmes
- REGIONAL STRUCTURE
- Table 10: Private Investment in the Arts by Region by Value (%), 2004/2005 and 2005/2006
- Figure 5: Private Investment in the Arts by Region by Value (%), 2005/2006
- BUSINESS SPONSORS BY TYPE
- Beck's/Institute of Contemporary Arts — Alcoholic Drinks/ Visual Arts
- Carphone Warehouse/The X Factor — Telecommunications/ Television Broadcasts
- E.On/ITV Weather — Energy/Television Broadcasts
- Harveys/Coronation Street — Furniture Retailer/ Television Broadcasts
- O2/The O2 — Telecommunications/Music Venue
- Prudential/Classic FM — Financial Services/Radio Broadcasts
- The Royal Bank of Scotland/Kelvingrove Museum — Financial Services/Museum and Art Gallery
- Shell/Science Museum — Energy/Museum
- Stella Artois/Film on Four — Alcoholic Drinks/Television Broadcasts
- Tennent's/T in the Park — Alcoholic Drinks/Music Festival
- Travelex/Royal Opera House — Business Services/Opera
- Unilever/Tate — Corporate and Consumer Brands/Art Galleries
- Other Examples
- OUTSIDE SUPPLIERS
- Television
- Radio
- Sponsorship Consultants
- MARKETING ACTIVITY
- Main Media Advertising Expenditure
- Table 11: Main Media Advertising Expenditure on Arts Events, Venues and Shows (£000), Year Ending June 2007
- 5. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 6. Buying Behaviour
- INTRODUCTION
- LEISURE INTERESTS
- Table 12: Popular Leisure Activities in Great Britain by Sex (% of respondents), 2006
- ATTENDING MUSICAL EVENTS
- Table 13: Attendance at Musical Events by Sex, Age, Social Grade, Family Income and Region (% of adults), 2007
- ATTENDING PERFORMANCES AND VISUAL ARTS
- Table 14: Attendance at Performances and Visual Arts by Sex, Age, Social Grade, Family Income and Region (% of adults), 2007
- 7. Current Issues
- 2006/2007 AWARD WINNERS
- DIGITISING SPONSORSHIPS
- THE O2
- CHANGES OF TELEVISION SPONSORSHIPS
- FIRST PINT FRIDAY
- ARTS & BUSINESS' TAX GUIDE
- 8. The Global Market
- OVERVIEW
- 9. Forecasts
- INTRODUCTION
- The Economy
- Population
- Table 15: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011
- Gross Domestic Product
- Table 16: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011
- Inflation
- Table 17: Forecast UK Rate of Inflation (%), 2007-2011
- Unemployment
- Table 18: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011
- FORECASTS 2008 TO 2012
- Table 19: The Forecast Total UK Market for Arts and Media Sponsorship by Sector by Value (£m), 2008-2012
- Figure 6: The Forecast Total UK Market for Arts and Media Sponsorship by Sector by Value (£m), 2008-2012
- MARKET GROWTH
- Figure 7: Estimated Growth in the Total UK Market for Arts and Media Sponsorship by Value (£m), 2003-2012
- FUTURE TRENDS
- Arts Sponsorship Trends
- Liverpool European Capital of Culture 2008
- Cultural Olympiad London 2012
- Media Sponsorship Trends
- CONCLUSIONS
- 10. Further Sources
- Associations
- Publications
- General Sources
- Government Sources
- Other Sources
- Bisnode Sources
|
0 items
