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Home > Business/Finance > Training and Education > Schools
Assessing the State of CRM Adoption Amongst Higher Education Institutions (Strategy Focus)
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| Published Date:
September 2007
Published By:
Datamonitor
Page Count:
14
Order Code:
R313-25971
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- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- ANALYSIS
- The pump is primed for CRM in the higher education market
- A gathering storm will drive the more pervasive institutional adoption of CRM
- Powerful factors may impede the more substantive adoption of CRM
- CRM is positioned to break free from its emergent status in higher education
- Stakeholders from across the institution benefit from using CRM
- Higher education's existing usage of CRM will set the stage for more substantive, future adoption
- There are multiple targets for CRM within higher education institutions
- Creating a 360° view of the student experiences drives an institution-wide CRM implementation
- Geography strongly influences the rate of CRM adoption amongst institutions
- Capturing the international student market will drive Australia's more widespread adoption of CRM
- Changes in the UK institutional landscape will contribute to the CRM spending growth
- The increasing popularity of institution-wide CRM implementations will drive US spending growth
- The global higher education market supports a diverse array of CRM vendors
- Risks and opportunities characterize the Australian higher education market
- UK higher education institutions choose from a broad set of CRM vendors
- There is a cacophony of CRM vendors in the US higher education market
- ACTIONS
- Future opportunities will arise from both new and expanded CRM installations
- Different higher education markets require different CRM solutions
- CRM vendors should prepare for a shifting competitive landscape
- APPENDIX
- Abbreviations
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: There is broad uptake of CRM in the higher education market
- Figure 2: Total spending by Australian higher education institutions on CRM, 2006 - 2012
- Figure 3: Total spending by higher education institutions in the UK on CRM, 2006 - 2012
- Figure 4: Total spending by US higher education institutions on CRM, 2006 - 2012
- Figure 5: A small number of vendors represent the CRM competitive landscape in Australia
- Figure 6: UK higher education institutions choose from a broad set of CRM vendors
- Figure 7: There is a cacophony of CRM vendors in the US higher education market
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