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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Automotive Marketing Online: Negotiating the Curves
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| Published Date:
June 2008
Published By:
eMarketer
Page Count:
19
Order Code:
R203-574
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- Executive Summary
- Online Advertising Spending by the US Automotive Industry, 2007-2012 (billions and % change)
- Key Questions
- Industry Snapshot
- Key eMarketer Numbers - Automotive Marketing Online
- Green: The New Black
- Automotive Advertising
- Top 10 US Industries, Ranked by Total Advertising Spending*, 2003-2007 (billions)
- Spending Shifts Online
- Total Advertising Spending by the US Automotive Industry, by Media, 2005-2007 (thousands)
- Online Advertising Spending by the US Automotive Industry, 2007-2012 (billions and % change)
- US Online Automotive Advertising Spending by Car Sellers*, 2001, 2006 & 2011 (billions)
- Manufacturers’ Media Mix
- Total Advertising Spending by US Auto Manufacturers, by Media, 2005-2007 (thousands)
- US Advertising Spending vs. Influence to Purchase among Leading Automotive Advertisers, by Media, 2007
- Top US Auto Manufacturer Online Advertisers, Ranked by Total Display Ad Views, January 2008 (millions and % of voice*)
- Dealers Divvy Spending Differently
- Average Advertising Spending by US Automobile Dealerships, by Media, 2003-2007
- Total Advertising Spending by US Auto Dealerships, by Media, 2005-2007 (thousands)
- Consumer Behavior and Attitudes
- Online Media Tools
- Search Engine Marketing
- Online Tools Used by Internet Users Worldwide When Researching a Vehicle Purchase, 2007 (% of respondents)
- Top 10 Automotive Categories Searched Online among US Adult Broadband Users, May 2007 (% of respondents)
- Leading Complaint of US Adult Broadband Users about Online Automotive Information Searching on Large Search Engines*, May 2007 (% of respondents)
- Social Media Marketing
- Reasons that Internet Users Worldwide Use Online Tools When Researching a Vehicle Purchase, 2007 (% of respondents)
- Offline Purchase Behavior of US Online Consumer Review Readers that Was Significantly Influenced by Review, by Service Category, October 2007 (% of respondents)
- Behavior of US Online New Car Shoppers, March-August 2007 (% of time spend on Web pages)
- Word-of-Mouth Online
- Media that Influence Automobile Purchases according to US Adults, July & December 2007 (% of respondents)
- Information Resources Used by US Automotive-Influential* Adult Internet Users for Most Recent Automobile Purchase or Lease Decision, June-July 2007 (% of respondents)
- Online Video
- Current and Intended Usage of Select Web 2.0 Tactics by US Auto Dealerships, February 2008 (% of respondents)
- Online Video and Paid Search Advertising Spending by Car Sellers* As a Percent of US Total Local Automotive Online Advertising Spending, 2007 & 2012
- OEM Sites on the Rise
- Sources Used by Internet Users Worldwide When Researching Vehicles, 2005-2007 (% of respondents)
- Most Important Manufacturer Web Site Features for Researching a Vehicle Purchase according to Internet Users Worldwide, 2007 (% of respondents)
- Features of "Ideal" Automotive Web Site according to US Adult Broadband Users, May 2007 (% of respondents)
- US Customer Satisfaction with Select Automotive Sites, 2008 (based on a 100-point scale*)
- Top 10 Automotive Web Sites among US Internet Users, Ranked by Unique Visitors, November 2007 (thousands)
- Dealers Need to Get up to Speed
- Average Monthly Total of Web-Site-Generated, Unsolicited Prospects according to US Automobile Dealers, 2001-2006
- Reaction of Internet Users Worldwide to an Automotive Dealer/Manufacturer Taking Too Long to Respond to a Web Query, 2005-2007 (% of respondents)
- US Automobile Dealers' Responses to Online Price Inquiries, May-June 2007 (% of respondents)
- Information Internet Users Worldwide Are Willing to Share with Manufacturers/Dealers, 2007 (% of respondents)
- Web Site Features of US Auto Dealerships, 1999 & 2006 (% of respondents)
- Trends to Watch
- Conclusion
- Related Information and Links
- Related Links
- Contact
- Report Contributors
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