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Home > Computers and Information Technology > Media & Internet > Online Services & Providers
The Avatar Service Boom in Korea
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| Published Date:
September 2003
Published By:
Datacomm Research
Page Count:
17
Order Code:
R222-031
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- Main Conclusions
- 1. Introduction
- 2. How Avatar Services Operate
- 3. Avatar Service Business Models
- 4. Case Studies
- 4.1. Wired portal: NEOWIZ-SayClub
- 4.2. IM Company: MS Korea/MSN exclusive Avatar Service
- 4.3. Mobile Communication Operator: SK Telecom - NATE
- 5. Key Success Factors
- 5.1. Support Multiple Applications within a Single Community
- 5.2. Market Segmentation by Age & Sex
- 5.3. Offer the Right Items at the Right Time
- 5.4. Partnerships with Offline Companies
- 6. Pathways to the Future
- 7. Cost
- Figures
- Figure 1, Sample Avatars (unit: Korean won)
- Figure 2, Business Model of Portal Avatar Service
- Figure 3, Business Model of IM Avatar Service
- Figure 4, NEOWIZ's Sayclub Avatar Service
- Figure 5, Example of Messenger Exclusive Avatar Use
- Figure 6, Development of Avatar Service
- Tables
- Table 1, Classification of Avatar Service Companies in Korea
- Table 2, Community Sites in Korea (as of Aug. 2003)
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