Blended messaging: straddling the silos: Industry Research Report

Blended messaging: straddling the silos

Published Date: March 2008

Published By: Ovum Plc

Page Count: 26

Order Code: R464-748

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Table of Contents

Key messages: Various blended messaging solutions, but limited uptake so far; Blended messaging: what and why?; Away from ‘the next big thing’ and towards ‘making this big thing bigger’; Mobile messaging development: standards and silos; Couldn’t this all just be ‘messaging’?; The potential benefits of blended messaging; Obstacles to blended messaging; End users and blended messaging; Cross-industry initiatives in blended messaging; Common concepts, but multiple competing platforms; Case studies: blended messaging in platform vendors’ product ranges; 724 Solutions: Seamless Messaging; Acision: Intuitive Texting and Converged Messaging; Airwide: Mobile Messaging 2.0; Comverse: Converged Messaging and Instant SMS; Ericsson: Enriched Messaging; Openwave: Converged Communications Solution; Mobile operators’ messaging concerns; Various operator needs to meet; Mobile operators and blended messaging; Blended messaging has achieved limited traction so far; SMS maturity has not provided much impetus for blended messaging; O2: looking for ways to sustain a leading position in messaging; Blended messaging and fixed-mobile convergence
Table of figures: Figure 1 Mobile messaging takes place in silos; Figure 2 Mobile messaging silos: some unique strengths and some overlap; Figure 3 Blended messaging hides the distinction between messaging types; Figure 4 Growth rates in SMS have been sustained over seven years in the UK