- EXECUTIVE SUMMARY
- CHAPTER 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
- CHAPTER 2 Market Value
- CHAPTER 3 Market Segmentation I
- CHAPTER 4 Market Segmentation II
- CHAPTER 5 Five Forces Analysis
- 5.1 Summary
- 5.2 Buyer Power
- 5.3 Supplier Power
- 5.4 New Entrants
- 5.5 Substitutes
- 5.6 Rivalry
- CHAPTER 6 Leading Companies
- 6.1 Reed Elsevier NV
- 6.2 China Publishing Group
- 6.3 Chung Hwa Book Co (HK) Ltd.
- CHAPTER 7 Market Forecasts
- 7.1 Market Value Forecast
- CHAPTER 8 Demographics
- CHAPTER 9 Appendix
- 9.1 Methodology
- 9.2 Industry Associations
- 9.3 Related Datamonitor Research
- LIST OF TABLES
- Table 1: China Books Market Value: $ billion, 2003-2007
- Table 2: China Books Market Segmentation I: % Share, by Value, 2007
- Table 3: China Books Market Segmentation II: % Share, by Value, 2007
- Table 4: Key Facts: Reed Elsevier NV
- Table 5: Key Financials: Reed Elsevier NV
- Table 6: Key Facts: China Publishing Group
- Table 7: Key Facts: Chung Hwa Book Co (HK) Ltd.
- Table 8: China Books Market Value Forecast: $ billion, 2007-2012
- Table 9: China Size of Population (million) , 2003-2007
- Table 10: China GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 11: China Inflation, 2003-2007
- Table 12: China Exchange Rate, 2003
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