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Brand Spankin' News!: Exploring the Brand Reach and Preferences of Key ICT Brands in the US Business Market Part: 1 of 5


Published Date: September 2007
Published By: Compass Intelligence
Page Count: 14
Order Code: R705-722
 
DescriptionTable of ContentsSearch Inside
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List of Figures
List of Tables
Methodology
Measuring Brand Reach
Measuring Brand Preference
Factors that Determine ""Preference""
Preferred Types of Vendors
""Not"" Preferred Types of Vendors
Opinions or Impressions of Vendors
Guiding Thoughts

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