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How Britain Shops 2008: Electricals

Published Date: June 2008
Published By: Verdict Research Ltd
Page Count: 121
Order Code: R708-233
 
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CHAPTER 1 INTRODUCTION
What is cDNA?
CHAPTER 2 EXECUTIVE SUMMARY
Key Findings
Retailer Highlights
Profile of Electricals Shoppers
Penetration of Electricals Shoppers
Retailer Usage
Main User Share by Region
Conversion Rates
Shopping Around
Loyalty
Drivers of Loyalty/Disloyalty
CHAPTER 3 ARGOS
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 4 ASDA
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 5 COMET
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 6 CURRYS
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 7 JOHN LEWIS
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 8 TESCO
Key Findings
Visitors
Main Users
Conversion Rates
Loyalty
Competitors
CHAPTER 9 APPENDIX
Basic Methodology
Selection of Parliamentary Constituencies
Metropolitan County
Other 100% Urban
Mixed Urban/Rural
Rural
Selection of Enumeration Districts
Selection of Respondents
Post Survey Weighting
List of Tables
Table 1: Profile of electricals shoppers - by region 2008
Table 2: % of active electricals shoppers regularly using each retailer 2004-2008
Table 3: Share of active electricals shoppers using a given retailer as their main store 2004-2008
Table 4: Share of active electricals shoppers naming a retailer as their main store - by TV region 2008
Table 5: Average rate of conversion from visitor to main user - by TV region 2008
Table 6: Average number of other stores used by TV region 2008
Table 7: % of electricals shoppers that are loyal to their main store - by TV region 2008
Table 8: Detailed drivers of loyalty (%) 2008
Table 9: Electricals loyalty scores by retailer 2004-2008
Table 10: Electricals disloyalty scores by retailer 2004-2008
Table 11: What disloyal users preferred about other electricals stores 2004-2008
Table 12: Visitor share - by region 2008
Table 13: Main user share - by region 2008
Table 14: Conversion rates - by region 2008
Table 15: Loyalty - by region 2008
Table 16: Drivers of loyalty 2008
Table 17: Drivers of disloyalty 2008
Table 18: Potential change 2008
Table 19: Top retailers used in other sectors 2008
Table 20: Other electricals stores used 2004-2008
Table 21: Visitor share - by region 2008
Table 22: Main user share - by region 2008
Table 23: Conversion rates - by region 2008
Table 24: Loyalty - by region 2008
Table 25: Drivers of loyalty 2008
Table 26: Drivers of disloyalty 2008
Table 27: Potential change 2008
Table 28: Top retailers used in other sectors 2008
Table 29: Other electricals stores used 2004-2008
Table 30: Visitor share - by region 2008
Table 31: Main user share - by region 2008
Table 32: Conversion rates - by region 2008
Table 33: Loyalty - by region 2008
Table 34: Drivers of loyalty 2008
Table 35: Drivers of disloyalty 2008
Table 36: Potential change 2008
Table 37: Top retailers used in other sectors 2008
Table 38: Other electricals stores used 2004-2008
Table 39: Visitor share - by region 2008
Table 40: Main user share - by region 2008
Table 41: Conversion rates - by region 2008
Table 42: Loyalty - by region 2008
Table 43: Drivers of loyalty 2008
Table 44: Drivers of disloyalty 2008
Table 45: Potential change 2008
Table 46: Top retailers used in other sectors 2008
Table 47: Other electricals stores used 2004-2008
Table 48: Visitor share - by region 2008
Table 49: Main user share - by region 2008
Table 50: Conversion rates - by region 2008
Table 51: Loyalty - by region 2008
Table 52: Drivers of loyalty 2008
Table 53: Drivers of disloyalty 2008
Table 54: Potential change 2008
Table 55: Top retailers used in other sectors 2008
Table 56: Other electricals stores used 2004-2008
Table 57: Visitor share - by region 2008
Table 58: Main user share - by region 2008
Table 59: Conversion rates - by region 2008
Table 60: Loyalty - by region 2008
Table 61: Drivers of loyalty 2008
Table 62: Drivers of disloyalty 2008
Table 63: Potential change 2008
Table 64: Top retailers used in other sectors 2008
Table 65: Other electricals stores used 2004-2008
Table 66: Sample sizes by sector 2008
List of Figures
Figure 1: Electricals share of shopper % 2004-2008
Figure 2: Profile of electricals shoppers % - by gender 2004-2008
Figure 3: Profile of electricals shoppers % - by age bracket 2004-2008
Figure 4: Profile of electricals shoppers % - by socio-economic class 2004-2008
Figure 5: % of consumers who shop for electricals - by demographics 2008
Figure 6: % of consumers who shop for electricals - by TV region 2008
Figure 7: Concentration of main user share of Top Five retailers 2006
Figure 8: Concentration of main user share of Top Five retailers 2007
Figure 9: Concentration of main user share of Top Five retailers 2008
Figure 10: Average rate of conversion from visitor to main user % 2004-2008
Figure 11: Rate of conversion from visitors to main users by retailer % 2008
Figure 12: Average number of other stores used 2004-2008
Figure 13: Average number of other stores used by retailer 2008
Figure 14: % of electricals shoppers that are loyal to their main store 2004-2008
Figure 15: % of electricals shoppers that are loyal to their main store - by demographic group 2008
Figure 16: % of electricals shoppers that are loyal to their main store - by retailer 2008
Figure 17: Percentage point change in loyalty rates since last year by retailer 2008
Figure 18: % of loyal main users identifying drivers of loyalty 2004-2008
Figure 19: Visitor share % 2004-2008
Figure 20: Visitor share % - by demographic group 2008
Figure 21: Main user share % 2004-2008
Figure 22: Main user share % - by demographic group 2008
Figure 23: Conversion rates % 2004-2008
Figure 24: Conversion rates % - by demographic group 2008
Figure 25: Loyalty % 2004-2008
Figure 26: Loyalty % - by demographics 2008
Figure 27: Preference stores % 2008
Figure 28: Shopping around 2004-2008
Figure 29: Visitor share% 2004-2008
Figure 30: Visitor share % - by demographic group 2008
Figure 31: Main user share % 2004-2008
Figure 32: Main user share % - by demographic group 2008
Figure 33: Conversion rates % 2004-2008
Figure 34: Conversion rates % - by demographic group 2008
Figure 35: Loyalty % 2004-2008
Figure 36: Loyalty % - by demographics 2008
Figure 37: Preference stores % 2008
Figure 38: Shopping around 2004-2008
Figure 39: Visitor share % 2004-2008
Figure 40: Visitor share % - by demographic group 2008
Figure 41: Main user share % 2004-2008
Figure 42: Main user share % - by demographic group 2008
Figure 43: Conversion rates % 2004-2008
Figure 44: Conversion rates % - by demographic group 2008
Figure 45: Loyalty % 2004-2008
Figure 46: Loyalty % - by demographics 2008
Figure 47: Preference stores % 2008
Figure 48: Shopping around 2004-2008
Figure 49: Visitor share % 2004-2008
Figure 50: Visitor share % - by demographic group 2008
Figure 51: Main user share % 2004-2008
Figure 52: Main user share % - by demographic group 2008
Figure 53: Conversion rates % 2004-2008
Figure 54: Conversion rates % - by demographic group 2008
Figure 55: Loyalty % 2004-2008
Figure 56: Loyalty % - by demographics 2008
Figure 57: Preference stores % 2008
Figure 58: Shopping around 2004-2008
Figure 59: Visitor share % 2004-2008
Figure 60: Visitor share % - by demographic group 2008
Figure 61: Main user share % 2004-2008
Figure 62: Main user share % - by demographic group 2008
Figure 63: Conversion rates % 2004-2008
Figure 64: Conversion rates % - by demographic group 2008
Figure 65: Loyalty % 2004-2008
Figure 66: Loyalty % - by demographics 2008
Figure 67: Preference stores % 2008
Figure 68: Shopping around 2004-2008
Figure 69: Visitor share % 2004-2008
Figure 70: Visitor share % - by demographic group 2008
Figure 71: Main user share % 2004-2008
Figure 72: Main user share % - by demographic group 2008
Figure 73: Conversion rates % 2004-2008
Figure 74: Conversion rates % - by demographic group 2008
Figure 75: Loyalty % 2004-2008
Figure 76: Loyalty % - by demographics 2008
Figure 77: Preference stores % 2008
Figure 78: Shopping around 2004-2008
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