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Home > Communications > Public Switching > Broadband
Bundling Notebooks and Mobile Broadband: The Business Case for MNOs
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| Published Date:
March 2008
Published By:
Pyramid Research
Page Count:
54
Order Code:
R8-573
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- Acronyms and abbreviations
- Companies mentioned in this report
- Executive summary
- Introduction
- Section 1: Key drivers behind bundling mobile broadband with notebooks for the mass market
- 1.1 Driver One: The tough status quo of mobile market maturity, and MNOs’ responses to external market conditions
- 1.2 Driver Two: Mobile IP networks are built, but more devices to deliver content are needed
- 1.3 Driver Three: Notebooks are in high demand in developed and emerging markets alike
- Section 2: The what and why of mobile broadband notebook bundles
- 2.1 Defining the mobile broadband-notebook bundle
- 2.2 Mass-market mobile broadband notebook bundles: developing the value proposition
- 2.3 Devices: Making a mobile broadband notebook affordable for a mass-market customer
- 2.4 Selling notebooks through subscription: why a mobile operator would want to meddle with consumer credit
- Section 3: The business case for mobile broadband notebook bundling
- 3.1 Market share gains and churn reduction
- 3.2 Driving usage of 3G networks
- 3.3 How much does a bundled subscriber cost?
- 3.4 New revenue opportunity: value-added services
- 3.5 Strategic considerations: the value of innovation
- 3.6 Further analysis required
- Section 4: Case studies: Mobile broadband notebook PC bundling
- 4.1 TeliaSonera: Pioneering mobile broadband notebook bundles in Nordic and Baltic markets
- 4.2 France: broadband notebook bundles for students
- 4.3 Orange Poland: Growing mobile Internet customer base with notebook bundles
- Additional resources
- Table of exhibits
- Exhibit 1: Mobile subscriber and revenue growth — top 30 markets globally
- Exhibit 2: Employment status of survey respondents without a mobile phone
- Exhibit 3: Employment status of survey respondents without Internet access at home
- Exhibit 4: Mobile market shares change little, call for more differentiation
- Exhibit 5: Mobile market voice and data ARPU
- Exhibit 6: Broadband and mobile subscriber net additions, 2008-2012
- Exhibit 7: Tests in Austria show average mobile broadband speeds faster than fixed broadband
- Exhibit 8: Mobile broadband network roadmap
- Exhibit 9: Notebook versus desktop PC preferences among survey respondents intending to purchase a computer within 12 months
- Exhibit 10: Internet usage at home among MBPC Survey respondents
- Exhibit 11: Bundle of mobile broadband and notebook for a home user
- Exhibit 12: Mass-market mobile broadband notebook: the concept
- Exhibit 13: Mobile broadband-embedded notebook bundle: recent operator launches
- Exhibit 14: Regional comparison of notebook demand projections (2008)
- Exhibit 15: Demand for embedded broadband is strong
- Exhibit 16: Mobile broadband notebooks: commercial models
- Exhibit 17: Global demand for consumer desktop and notebook computers
- Exhibit 18: Regional differences in survey participants’ preference for MBPC
- Exhibit 19: Mobile broadband notebook competition winners
- Exhibit 20: Financing the purchase: different models for telcos
- Exhibit 21: Interest in switching to an MNO that offers a bundle of mobile broadband, notebook and voice service
- Exhibit 22: The share of 3G in total data traffic; Mobiltel Bulgaria
- Exhibit 23: EBITDA margin comparison of CEE markets with and without handset subsidies
- Exhibit 24: Prepaid and contract SAC (2007)
- Exhibit 25: Location preferences for notebook purchase
- Exhibit 26: Demand for content on computers, by region
- Exhibit 27: TeliaSonera overview
- Exhibit 28: TeliaSonera’s consumer mobile broadband notebook bundle prices
- Exhibit 29: TeliaSonera partnerships
- Exhibit 30: Overview of mobile broadband notebooks in France
- Exhibit 31: Neuf Easy Gate and MyEasy PC devices
- Exhibit 32: France: Consumer broadband PC bundle prices
- Exhibit 33: Orange and Neuf’s broadband ARPU is increasing
- Exhibit 34: Orange Poland overview
- Exhibit 35: Orange Poland: mobile broadband notebook bundle prices
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