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Home > Computers and Information Technology > Computer Technology & Equipment > Peripherals
2008 Business Monitor Survey, Part 2: Branding, Bundling, and Channels
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| Published Date:
October 2008
Published By:
IDC
Page Count:
34
Order Code:
R104-37367
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Table of Contents
IDC Opinion
In This Study
Methodology
Sampling Frame and Sampling Method
Respondents
Survey Schedule
Weightings
Data Analysis
Situation Overview
All About Branding
Figure: Current and Future CRT Monitor Brand Preference
Figure: Current and Future LCD Monitor Brand Preference
Table: Current LCD Monitor Brand Preference by Company Type (% of Respondents)
Table: Future LCD Monitor Brand Preference by Company Type (% of Respondents)
Table: Future LCD Monitor Brand Preference by Company Size (% of Respondents)
PC Monitor Bundling
Figure: Current and Future PC and Monitor Bundled Purchases
Table: Future Bundling Trends by Company Size (% of Respondents)
Figure: Reasons for Buying Same Brand Monitors and PCs
Figure: Reasons to Avoid Same-Brand Bundles
Notebook Plus Monitor Bundling
Figure: Likelihood of Buying a Notebook Plus Monitor Bundle, 2007 and 2008
Table: Likelihood of Buying a Notebook Plus Monitor Bundle by Company Size (% of Respondents)
Figure: Notebook Plus Monitor Bundle Drivers, 2007 and 2008
Channel Preferences
Figure: Importance of Monitor Supplier Factors
Figure: Channel Through Which Existing Monitors Were Purchased
Figure: Level of Satisfaction with Channel Through Which Existing Monitors Were Purchased
Figure: Reasons to Consider a Different Channel for Future Monitor Purchases
Figure: Most Likely Channel Through Which to Purchase Future Monitors
Table: Future Channel Purchases by Company Type (% of Respondents)
Table: Future Channel Purchases by Company Size (% of Respondents)
Figure: Most Likely Large Retail Chain Store at Which to Purchase Future Monitors
Figure: Most Likely Online-Only Store at Which to Purchase Future Monitors
Figure: Most Likely Large Retail Office Supply Store at Which to Purchase Future Monitors
Figure: Most Likely Large Online Retail Store at Which to Purchase Future Monitors
Figure: Most Likely Club or Warehouse Store at Which to Purchase Future Monitors
What About Recycling?
Figure: Current Monitor Recycling Methods
Table: Current Monitor Recycling Methods by Company Size (% of Respondents)
Figure: Reasons a Monitor Recycling Program Lacked Interest During Monitor Vendor Selection
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
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