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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
CMO Advisory Best Practices Series: Product, Solution, and Industry Marketing
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| Published Date:
April 2007
Published By:
IDC
Page Count:
22
Order Code:
R104-30014
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- IDC Opinion
- In This Study
- Situation Overview
- Roles and Responsibilities
- Product, Solution, and Industry Marketing Definitions
- Figure: Product, Solution, and Industry Marketers' Roles and Responsibilities from a Conceptual Perspective
- Figure: Product, Solution, and Industry Marketers' Activities
- Best Practice: What's a Solution?
- Skills Required for Success
- Figure: Product, Solution, and Industry Marketers' Required Skill Sets
- Best Practice: Collecting the Voice of the Customer
- Organizational Structure of Product, Solution, and Industry Marketing
- Staffing Levels
- Figure: Product, Solution, and Industry Marketers' Optimal Staffing Levels
- Alignment Across the Organization
- Figure: Product, Solution, and Industry Marketers' Importance of Alignment with Other Internal Groups
- Figure: Product, Solution, and Industry Marketers' Time Spent Internally Versus Externally
- Best Practice: Alignment of Product Marketing and Product Management
- Figure: Product Manager to Product Marketing Ratios Across Hardware, Software, and Services
- Best Practice: Alignment with Field Marketing and Sales
- Figure: SAS Standardized Documents for Portfolio Solutions and Industry Marketing
- Figure: SAS Sales and Marketing Portal
- Best Practice: Standardized Processes
- Performance Metrics
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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