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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
2007 CMO Tech Marketing Barometer
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| Published Date:
March 2007
Published By:
IDC
Page Count:
29
Order Code:
R104-29540
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- IDC Opinion
- In This Study
- Methodology
- Situation Overview
- Introduction
- Survey Findings
- Respondent Companies
- Table: 2007 CMO Tech Marketing BarometerRespondents (Partial List)
- Figure: Respondents by Sector, 2007
- Figure: Respondents by Annual Company Revenue, 2007
- A Look at the Agenda of Marketing Leaders
- High Expectations for Revenue Growth in 2007
- Figure: Expected Annual Change in Revenue, 2006 and 2007
- Tolerance for Risk Decreases in 2007
- Figure: Marketing Investment/Activity Risk Tolerance, 2006 and 2007
- Figure: Marketing Investment/Activity Risk Tolerance by Revenue Growth Expectations, 2007
- 2007 Tech Marketing Investment Growth Will Outpace Global IT Spending Growth
- Figure: Tech Marketing and Global IT Spending Growth, 1999?2008
- Figure: Expected Marketing Investment Growth Rate, 2006 and 2007
- Investment in Program Spending Remains Strong with an Increased Focus on Strategic Marketing Staff Areas
- Figure: Program-to-People Spending Ratio Key Performance Indicator by Sector
- Is Marketing in Alignment with Sales?
- Figure: Marketing and Sales Effectiveness, 2007
- Key Areas of Misalignment between Marketing and Sales
- Figure: Marketing and Sales Alignment, 2007
- Essential Guidance for Improving Marketing and Sales Alignment
- Top Marketing Priority for 2007: Exercising Marketing Spending Discipline to Improve Organizational Efficiencies
- Figure: Marketing Activity Priorities, 2006 and 2007
- Update of IDC's 2006 Technology Marketing Benchmarks Survey Results
- Top Operations Metrics for Marketing Leaders
- Marketing Investment Decisions ? Gauging Your Marketing Mix Strategy
- Table: Marketing Financial and Staff Data and Operations Metrics
- Table: Marketing Program Spending Distribution by Activity
- Table: Marketing Staff Headcount Distribution by Activity
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Appendix: IDC's 2007CMO Tech Marketing Barometer
- Synopsis
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