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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
CPG Online: Health & Beauty Go Interactive
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| Published Date:
November 2007
Published By:
eMarketer
Page Count:
25
Order Code:
R203-530
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- Executive Summary
- US Online Advertising Spending by CPG Companies, 2006-2011 (billions and % increase/decrease vs. prior year)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers - CPG Online Marketing
- Marketing Trends
- US Online Advertising Spending by CPG Companies, 2006-2011 (billions and % increase/decrease vs. prior year)
- Areas from which US Marketers Are Shifting Portions of the Budget to Online according to Those Who Are Increasing Their Online Marketing Budget, February-March 2007 (% of respondents)
- The Health and Beauty Media Mix
- US Health and Beauty Product* Advertising Spending, by Media, 2004-2006 (thousands)
- US Health and Beauty Product* Advertising Spending, by Media, 2005 & 2006 (% increase/decrease vs. prior year)
- US Health and Beauty Product* Advertising Spending, by Media, 2004-2006 (% share of total)
- The Changing CPG Marketing Landscape
- US Online Advertising Revenues from Packaged Goods Companies, First half 2006 & First half 2007 (millions and % increase vs. prior year)
- US Advertising Spending, by Industry/Category, 2006 (millions and % change)
- Top 10 US Advertising Categories, Ranked by Spending, First half 2006 & First half 2007 (millions and increase/decrease vs. prior year)
- US Total Advertising Spending by CPG Companies among the Leading 100 Advertisers, 2005 & 2006 (thousands and % change)
- US Online Display Advertising Spending by CPG Companies among the Leading 100 Advertisers, 2005 & 2006 (thousands and % change)
- US Online Advertising Impressions, by Industry, April 2007 & May 2007 (millions and % increase/decrease vs. prior month)
- US Online Advertising Impressions, by Industry and Format, May 2007 (millions)
- Search as the ‘Digital Shelf’
- Types of Web Sites that US Adult Internet Users* Visit to Search Online for Consumer Packaged Goods, by Age, September 2006 (% of respondents in each group)
- Select Shopping and Classifieds Web Site Categories, Ranked by Percent of US Visitors Who Arrive at Site via Search Engine, February 2007
- US Internet Users Who Use Search to Reach CPG Web Sites, by Category, February-April 2007 (millions and % of unique category visitors)
- Categories of Consumer Packaged Goods for which US Adult Internet Users Search Online, by Gender, September 2006 (% of respondents in each group)
- Reasons that US Search and Non-Search Users Visit CPG Web Sites, February-April 2007 (% of respondents)
- Reasons that US Adult Internet Users Search Online for Consumer Packaged Goods, by Gender, September 2006 (% of respondents in each group)
- Channels through which US Adult Internet Users Would Purchase Consumer Packaged Goods after Searching Online, by Segment, September 2006 (% of respondents)
- Amount that US Search and Non-Search Users Spend Offline on CPG Products, by Category, February-April 2007
- Leading Online Health Keyword or Phrase Searches on Major US Search Engines, Q1 2007 (millions)
- Top 10 Search Terms that Drove Traffic to Beauty Web Sites, September 2006 (% share of all search traffic in that category)
- Interactive Coupons
- Coupons Issued by US Consumer Packaged Goods Companies, by Product Category, January 1-November 4, 2007 (millions)
- US Female Internet Users Who Became Interested in a New Hairstyling Product Based on an Advertisement/Promotion then Purchased the Product, 2007 (% of respondents)
- Leading Media that Prompt Online Searches by US Consumers, 2007 (% of respondents)
- Top 10 Web Site Categories among US Internet Users, Ranked by Growth in Unique Visitors, May vs. June 2007 (thousands and % change)
- US Internet Users Who Use Coupons for Savings of $10-$20 per Shopping Trip, by Age, September 2007 (% of respondents in each group)
- Mobile Phone M-Commerce Features that Interest or Are Used by US Internet Users, August-September 2007 (% of respondents)
- Types of Mobile Advertisements that Interest US Mobile Phone Users*, February 2007 (% of respondents)
- Top Ten US Markets for Mobile Coupon Redemption, Ranked by Usage per Capita, First half 2007
- Advanced Features on Web Sites of US Online Retailers, by Business Model, July 2007 (% of respondents in each group)
- Online Video
- US Online Video Ad Impressions on Eyeblaster Network, by Industry, 2006 (% of total)
- US Online Video Viewers' Responses to Online Video Advertising, April-May 2007 (% of respondents)
- Top Three Media that Influenced US Online Video Viewers Who Made a Purchase in the Past Six Months, by Product/Service Category, Q2 2006-Q2 2007 (% of respondents)
- Household Income of US Online Video Viewers Who Made an Online and/or Offline Purchase in the Past Six Months, by Product/Service Category, Q2 2006-Q2 2007 (% of respondents)
- Consumer Attitudes and Behavior
- Primary Health Information Resource Used by US Adult Internet Users, August 2007 (% of respondents)
- Top 10 Web Site Categories, Ranked by Growth in US Unique Visitors, August vs. September 2007 (thousands and % change)
- Demographics of Online Health and Beauty Shoppers
- Demographic Profile of US Consumers Who Research Beauty Care/Cosmetics Online before Purchasing Them in a Store, November-December 2006 (% of respondents in each group)
- Demographic Profile of US Consumers Who Research Medicines/Vitamins/Supplements Online before Purchasing Them in a Store, November-December 2006 (% of respondents in each group)
- US Female Consumers Who Shop Online for Beauty Products, by Age, 2007 (% of respondents)
- US Female Consumers Who Shop Online for Beauty Products, by Household Income, 2007 (% of respondents in each group)
- Growth in Online Retail Sales
- Online Shopping Habits of US Female Internet Users, February 2007 (% of respondents)
- Select Products and Services Purchased Online in the Past Six Months by US Adult Female Internet Users, June 2007 (% of respondents)
- Online vs. Retail Store As Primary Location at which US Adult Internet Users Research Select Products, September 2007 (% of respondents)
- Retail Locations from which US Consumers* Purchase Health and Beauty Products, 2007 (% of respondents)
- Top Five US Beauty Product* Web Sites, Ranked by Female Consumers Who Made Purchases, 2007
- Online Sales of the Top Five US Drug & Food Retail Web Sites, 2006 (millions and % of total category sales)
- Online Sales of the Top Five US Health/Beauty Retail Web Sites, 2006 (millions and % of total category sales)
- Cashing In on Consumer Product Reviews
- Resource Used Most Frequently by US Online Shoppers for Product Research, July 2007 (% of respondents)
- Attitudes and Behavior of US Online Shoppers toward Personalized Product Recommendations* on E-Commerce Web Sites, July 2007 (% of respondents)
- US Online Shoppers Who Would Visit a Manufacturer and/or Competitor Web Site after Not Finding Desired Product Information on a Retailer Web Site, May 2007 (% of respondents)
- Purchase Decisions of US Internet Users that Have Been Influenced by Consumer-Generated Online Reviews, by Product Category, August-September 2007 (% of respondents)
- Credibility of Consumer-Generated Online Reviews according to US Internet Users, August-September 2007 (% of respondents)
- US Internet Users Who Read Consumer-Generated Online Reviews, by Age, August-September 2007 (% of respondents in each group)
- US Internet Users Who Share/Discuss Consumer-Generated Online Reviews with Family, Friends and/or Colleagues, August-September 2007 (% of respondents)
- Increase in Average Purchase by Online Shoppers Who Use vs. Do Not Use Customer Product Reviews on Web Sites* of US Online Retailers, July 2007 (% of respondents)
- Whether Web Sites of US Online Retailers Allow Customer Product Reviews on the Site, July 2007 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
- A Trusted Resource
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