CRM at Chinatrust Commercial Bank: Winning, One Customer at a Time: Industry

CRM at Chinatrust Commercial Bank: Winning, One Customer at a Time

Published Date: June 2006

Published By: IDC

Page Count: 18

Order Code: R104-26637

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Description

Table of Contents

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Table of Contents
Financial Insights Opinion
In This Report
Brief Description of the Solution
Situation Overview
Key Notes on Chinatrust Commercial Bank
Key Themes in the Market
Government Push for Consolidation Is Succeeding
Credit Card Space Less Appealing
The Race for Dominance in the High Net Worth Space
The Approach
Business Drivers
Solution Description
Figure: Chinatrust Commercial Bank's CRM Journey Toward Best Practice Marketing
Building Best Practice Marketing Capabilities
Triggers and Customer Strategies
Table: Chinatrust Commercial Bank's Customer Programs and Program Triggers
Figure: Chinatrust Commercial Bank's Path from Event Discovery to Needs Fulfillment
The Benefits of a Closed Loop System
Effective Campaign Management
Figure: Key Stages of Chinatrust Commercial Bank's Best Practice Campaign Management Environment
Table: Key Activities of Chinatrust Commercial Bank's Best Practice Campaign Management Environment
Customer Profitability Models
Selecting the Solution
Implementing the Solution
Business Value
More Effective, More Cost-Efficient Campaigns
Increased Effectiveness of the Marketer
Table: Chinatrust Commercial Bank's Lead Management Rules
Improved Customer Satisfaction
Chinatrust Commercial Bank as the Benchmark in Taiwan
Table: CRM Capabilities of Chinatrust Commercial Bank Versus Peer Banks in Taiwan
Future Outlook
Essential Guidance
Actions for Financial Institutions
Actions for Vendors
Learn More
Related Research
Synopsis

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