Marketing Campaign Management…The Next Level of Value-Added Services: Industry

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Marketing Campaign Management…The Next Level of Value-Added Services

Published Date: January 2007

Published By: InfoTrends/CAP Ventures

Page Count: 52

Order Code: R290-314

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Abstract
Introduction: Where Does Marketing Campaign Management Fit?
The Marketing Acronym Definitions: CRM (Customer Relationship Management) - The Corporate Customer Data Repository; SFA (Sales Force Automation) - Managing Leads from Multiple Sources; MPM (Marketing Performance Measurement) - Across All Media Channels; ECM (Enterprise Content Management) - Protecting the Brand
Integrated Direct Mail Marketing Campaign Management: Where the Graphic Communications Service Provider Fits In
Marketing Campaign Management… How Hard Can It Be?
Elements of Integrated Campaign Management: What is an Integrated Marketing Campaign?; The Technology and Terminology; The Value Proposition
An Anatomy of an Integrated Marketing Campaign at Reynolds DeWalt: An Anatomy of an Effective Campaign; Business Need; Data; The Creative and The Offer
You Can. They Did!: Making Integrated Campaign Management Work at TAG Home Care; Today’s Graphics, Inc. (TGI); Direct Mail Express (DME)
The Next Wave…
Appendix: Vendor Profiles: Bluestream 2005; FUSE Custom Site; LeadGenesys; MindFire; Pageflex 5.0; Responsive Solutions; XMPie — PersonalEffect

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