- Executive Summary
- B2C E-Commerce Sales* in Canada, 2006-2011 (billions of C$ and % change)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-Canada B2C E-Commerce*
- The E-Commerce Environment
- Select Countries Worldwide Ranked by Projected Gross Domestic Product* (GDP) per Capita, 2007
- Internet Users and Broadband Households in Select Countries Worldwide, 2007 (millions and % of total)
- Select Countries Worldwide Ranked by E-Readiness* Score in Social and Cultural Environment Category, 2007 (index ranking**)
- Market Size and Outlook
- Canada B2C E-Commerce Metrics, 2006-2011
- Online Shoppers and Buyers in the US and Canada, 2007
- Online Spending
- B2C E-Commerce Sales* in Canada, 2006-2011 (billions of C$ and % change)
- Online Leisure/Unmanaged Business Travel Sales in Canada, 2006-2011 (billions of C$ and % change)
- Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C E-Commerce Sales in Canada, 2006-2011
- Online Shoppers and Buyers
- Canada Online Shopping and Buying Definitions, 2007
- Online Shoppers in Canada, 2006-2011 (millions and % of Internet users)
- Online Buyers in Canada, 2006-2011 (millions and % of Internet users)
- Comparative Estimates: Online Buyers in Canada, 2004-2006 (% of Internet users)
- Online Buyers As a Percent of Online Shoppers in Canada, 2006-2011
- Online Shoppers and Buyers in Canada, 2005 (millions and % of Internet users*)
- Average Annual Spend
- Average Annual Amount Spent Online* by Online Buyers** in Canada, 2006-2011 (C$ and % change)
- Online Shopping Behavior and Attitudes
- Online Activities of Internet Users in Canada, Q3 2006 (% of respondents)
- Products Purchased Online in the Past Six Months by Internet Users in Canada, 2006 & 2007 (% of respondents)
- Influences on the Purchase Decisions* of Online Buyers in Canada, 2006 & 2007 (% of respondents)
- Social Media and Purchase Decisions
- Blog Web Site Visitors in Select Countries Worldwide, October 2006 (% of Internet users)
- Select Online Activities of Bloggers* vs. Non-Bloggers in Canada, Q1 2007 (% of respondents)
- Online Activities of Social Network Sites Visitors vs. Non-Visitors in Canada, 2007 (% of respondents)
- Effect of Negative Comments on a Blog on the Likelihood of Purchasing a Product or Service according to Internet Users in Canada, Q1 2007 (% of respondents)
- Effect of Positive Comments on a Blog on the Likelihood of Purchasing a Product or Service according to Internet Users in Canada, Q1 2007 (% of respondents)
- Demographic Profile of Blog Visitors in Canada, March 2007 (% of respondents in each group)
- Online Travel
- Internet Users in Canada Who Believe the Internet Is Important* for Travel Planning, 2002 & 2006 (% of respondents)
- Internet Users in Canada Who Are Satisfied* with Online Travel Sites, 2002 & 2006 (% of respondents)
- Influence of Internet Searches on Purchases across Select Categories according to Internet Users in Canada, the US and Worldwide, May-June 2006 (% of respondents)
- Influences on Holiday/Vacation Purchases according to Internet Users in Canada, the US and Worldwide, May-June 2006 (% of respondents)
- Online Apparel
- Select Product Categories of Purchases by Adult Internet Users in Canada in the Past Year, by Retail Channel, March 2007 (% of respondents)
- Reasons that Adult Internet Users in Canada Purchase Clothing and Apparel Online, March 2007 (% of respondents)
- Influences on Fashion Purchases according to Internet Users in Canada, the US and Worldwide, May-June 2006 (% of respondents)
- Reasons that Adult Internet Users in Canada Do Not Purchase Clothing and Apparel Online, March 2007 (% of respondents)
- Online Retailers
- Retailers in Canada that Sell Online*, 2002-2006 (% of total retailers)
- Perceived Benefits of Conducting Business over the Internet according to Private Firms in Canada, 2004-2006 (% of respondents)
- Retailers in Canada that Feel the Goods or Services They Sell Do Not Lend Themselves to E-Commerce, 2005 & 2006 (% of respondents)
- Top 15 Retail E-Commerce Sites in Canada, Ranked by Unique Visitors, Q3 2006 (thousands)
- Major Canadian Retailers that Adult Internet Users in Canada Would Like to Be Able to Purchase from Online, by Category, March 2007 (% of respondents)
- Major US Apparel Retailers that Adult Internet Users in Canada Would Like to Be Able to Purchase from Online, March 2007 (% of respondents)
- Domestic vs. Foreign B2C E-Commerce Spending by Online Buyers in Canada, 2001, 2003 & 2005 (% of total)
- Online Advertising
- Online Advertising Revenues in Canada, by Industry, 2006 (% of total)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
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