- Executive Summary
- Online Advertising Spending in Canada, 2006-2011 (billions of C$ and % increase vs. prior year)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-Canada Online Advertising
- Economic Overview
- Online Advertising Spending
- Online Advertising Spending in Canada, 2006-2011 (billions of C$ and % increase vs. prior year)
- Online Advertising Revenues in Canada, 2002-2006 (millions of C$ and % increase/decrease vs. prior year)
- Online Advertising Spending in Canada, 2002-2011 (millions and % increase vs. prior year)
- Online Advertising Spending in Canada, 2004-2007 & 2011 (millions of C$)
- Broadband Households and Penetration in North America, by Country, 2005-2011 (millions and % of total households)
- Weekly Time Spent Online by Adult Internet Users in Canada, by Age, October 2006 (hours)
- Social Networking, Multimedia and Blog Users in Canada, April 2007 (thousands of unique visitors and % reach)
- Total Advertising Spending
- Advertising Spending in Canada, 2004-2007 & 2011 (billions of C$)
- Advertising Spending in Canada, 2002-2011 (millions and % increase vs. prior year)
- The Internet vs. Other Media
- Advertising Spending in Canada, by Media, 2006, 2007 & 2011 (billions of C$)
- Attitudes to Online Advertising
- Factors that Are Important in Determining the Trustworthiness of a Company/Industry according to Adult Internet Users in Canada, December 2006 (% of respondents)
- Online Advertising Spending by Region
- Online Advertising Spending in Canada, by Region, 2006, 2007 & 2011 (millions of C$ and CAGR*)
- Adult Internet Users in Canada Who Go Online At Least Once a Week, by Province, 2006 (% of respondents)
- Western
- Central
- Eastern
- Online Advertising Revenues in French Canada, 2005 & 2006 (millions of C$ and % of total online ad revenues)
- Search Engine Used First according to French Canadian Internet Users, March 2007 (% of respondents)
- Frequency with which French Canadian Internet Users Click on Sponsored Links in Search Results, March 2007 (% of respondents)
- Online Advertising by Segment
- Online Advertising Revenues in Canada, by Segment, 2005 & 2006 (millions of C$ and % increase vs. prior year)
- Online Advertising Revenues in Canada, by Segment, 2005 & 2006 (% of total)
- Search-related advertising
- Top 10 Search Engines in the US, Ranked by Searches, September 2007 (thousands and % share of searches)
- Display
- Classified and Directory Sites
- E-Mail
- Online Spending by Industry
- Online Advertising Revenues in Canada, by Industry, 2006 (% of total)
- US Online Advertising Revenues, by Major Industry Category, Q2 2006 & Q2 2007 (% market share)
- US Online Advertising Revenues, by Major Consumer Category, Q2 2006 & Q2 2007 (% market share)
- Average Number of Impressions, Clicks and Click-Through Rate (CTR) for Display Advertising on Yellow Pages Sites in Canada, by Industry, March 2007
- Trends to Watch
- Facebook Users in the US and Canada, by Age, June 2007 (% of total)
- Mobile Internet Advertising
- Canada: Telecom Indicators, 2006 (thousands)
- Cheapest Rates for Mobile Data Transfer* among Mobile Operators in Canada As Compared with Rates of Operators in Other Countries, April 2007
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
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