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Canada Online Overview


Published Date: August 2007
Published By: eMarketer
Page Count: 14
Order Code: R203-507
 
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Executive Summary
Internet Users and Penetration in North America, by Country, 2005-2011 (millions and % of population)
Canada’s Economy
Internet Access
Comparative Estimates: Internet Users in Canada, 2005 & 2006 (millions)
Top 15 Countries Worldwide, Ranked by Internet Users, January 2006 & January 2007 (thousands of unique visitors and % change)
Internet Users and Penetration in North America, by Country, 2005-2011 (millions and % of population)
Broadband Penetration
Broadband vs. Dial-Up Internet Households and Penetration in Canada, 2005-2011 (millions and % of total households)
Top 10 Countries Worldwide, Ranked by Broadband Lines, Q1 2007 (millions)
Broadband Households and Penetration in Canada, by Access Technology, 2005-2011 (millions and % of total households)
Leading Broadband Access Providers in Canada, 2005 & 2006 (millions and % increase vs. prior year)
Internet Usage
Weekly Time Spent Online by Adult Internet Users in Canada, by Age, October 2006 (hours)
Online Activities of Internet Users in Canada, Q3 2006 (% of respondents)
Adults in Canada Who Use* Online Banking, 2005 & 2006 (% of respondents)
Social Networking, Multimedia and Blog Users in Canada, April 2007 (thousands of unique visitors and % reach)
Internet Users in Canada Who Visit Blog Sites, by Age, April 30-May 5, 2007 (% of respondents)
Demographic Profile of Blog Visitors in Canada, March 2007 (% of respondents in each group)
Internet Users in Canada Who Have Recently Visited a Blog, March 2007 (% of respondents)
Reliability* of Information on Blogs about Technology according to Internet Users in Canada, March 2007 (% of respondents)
Internet Users in Canada Who Visit Social Networking Sites, by Age, April 30-May 5, 2007 (% of respondents)
E-Commerce
B2C E-Commerce: Canada, 2005-2009
E-Commerce* in Canada, by Sector, 2003-2006 (millions of C$)
Average Annual Amount Spent Online* by Online Buyers in Canada Ages 18+, 2005-2009 (% increase** vs. prior year)
B2C E-Commerce Spending and Purchases by Online Buyers in Canada, Domestic vs. Foreign, 2005 (millions and % of total)
Select Online Comparison Shopping Activities* of Online Buyers in Canada, 2006 & 2007 (% of respondents)
Select Categories of Online Purchases Made* by Online Buyers in Canada, 2006 & 2007 (% of respondents)
Consumers in Canada Whose Offline Shopping in Select Retail Categories Is Influenced by the Internet, April 2006 (% of respondents)
Select Social Networking Activites of Online Buyers vs. Internet Users* in Canada, April 2007 (% of respondents in each group)
Leading Barriers to Online Shopping according to Offline Buyers in Canada, April 2006 (% of respondents)
Other Digital Channels
Digital TV (DTV) Households in Canada, 2004-2007 (% of respondents)
Digital TV (DTV) Subscribers in Canada Who Are Aware of High-Definition TV (HDTV), 2005 & 2007 (% of respondents)
Digital Cable/Telephone and Video-on-Demand (VOD) Subscriber Households in Canada, 2002-2011 (millions and % of digital cable/telephone subscribers)
Average Annual and Total Annual Household Video-on-Demand (VOD) Spending by Subscriber Households in Canada, 2002-2011
Internet Demographics
Adults in Canada with Internet Access, by Age, 2001 & 2006 (% of respondents in each group)
Attitudes of Adult Consumers in Canada toward the Internet, January 2007 (% of respondents)
Adult Internet Users in Canada, by Internet Skill Level, January 2007 (% of respondents)
Online Advertising
Online Advertising Revenues in Canada, 2002-2006 (millions of C$ and % increase/decrease vs. prior year)
Advertising Spending in Canada, by Media, 2005-2010 (millions and as a % increase vs. prior year)
Online Advertising Revenues in French Canada, 2005 & 2006 (millions of C$ and % of total online ad revenues)
Online Advertising Revenues in Canada, by Industry, 2006 (% of total)
Online Advertising Trends
Online Advertising Revenues in Canada, by Segment, 2005 & 2006 (millions of C$ and % increase vs. prior year)
Change in Advertising and Marketing Spending according to Marketing Professionals in Canada, 2007 (% of respondents)
Marketing Budget Revisions according to Senior Marketing Executives in Canada, by Category, Q3 2006 (% of respondents)
Attitudes of Tweens in English-Speaking Canada toward Advertising in Select Media, September 2006 (% of respondents)
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