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Case Study: CIBC's Amicus Strategy—Leveraging Brand Alliances and Low-Cost Distribution to Build Market Share


Published Date: March 2001
Published By: TowerGroup
Page Count: 16
Order Code: R301-716
 
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Highlights

Introduction

The Branch Challenge

  • Retail Branching in US and Canada
  • Changing Branch Configurations

    Canadian Imperial Bank of Commerce

  • CIBC MarketShare
  • CIBC's Growth Strategy
  • Electronic Commerce

    Amicus

  • What's in it for the Amicus Partners
  • Measuring Success
  • Financial Indicator

    Other Initiatives

    Conclusion


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