|
|
Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Cause Marketing - US
|
|
- Scope and Themes
- What you need to know
- Definition
- Resources used for consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Market snapshot
- Types of CRM
- Who responds to CRM
- CRM offers significantly more ROI than other promotional efforts
- How consumers learn about CRM and how it influences purchases
- Which programs consumers support
- Popular CRM initiatives
- What consumers want in a CRM campaign
- Products that might benefit from CRM partnerships
- Looking ahead
- Market Drivers
- The bottom line: CRM improves the bottom line
- Figure 1: Influence of CRM on purchases, by gender, 2007
- 9/11 changed the CRM world
- Figure 2: Attitudes towards CRM before and after 9/11, 2001-02
- Concerns about breast cancer drive CRM
- Concerns about global warming drive CRM
- CRM and the American spirit
- The key demographic: Echo Boomers
- Figure 3: Population, by age, 2002-12
- Expenditures and Leaders
- Expenditures
- Figure 4: Amount spent by corporations on CRM, 2001-06
- Leading companies in the CRM arena
- Figure 5: 2006 Alloy U Award winners for Top Socially Responsible Brands as recognized by college students
- Advertising and Promotion
- Introduction
- Green initiatives
- Seventh Generation plants Seed(s)
- Silk Soy Milk helps farmers
- Other Green initiatives
- Breast cancer
- Lids off for Yoplait
- KitchenAid cooks for the cure
- Reebok sponsors Avon Foundation’s walk for Breast Cancer
- Prevention magazine teams up with the Avon Walk for Breast Cancer
- Carnival Lines joins in
- Other initiatives
- Circuit City gets ‘flashy’
- Home Depot supports the troops and keeps its employees happy
- Subway teams up with the American Heart Association
- Nike is active
- Green Mountain teams up with Jane Goodall
- Washington Mutual co-brands with Catholic charity
- Boston Market helps local schools
- Make your own CRM
- Trends in CRM
- Ben & Jerry’s: integrated CRM at its best
- PRODUCT (RED): redefining CRM
- Exploratory campaigns
- The Consumer—CRM Purchases
- Summary
- Who responds to CRM
- How consumers learn about CRM
- How CRM influences purchase decisions
- Spill-over benefits of CRM
- Which programs consumers support
- Who responds to CRM
- Figure 6: Cause-related campaign purchase influence, by gender, July 2007
- Figure 7: Cause-related campaign purchase influence, by children in household, July 2007
- Hispanics’ attitudes towards CRM
- Figure 8: How learned about cause-related campaign, by Hispanic origin, July 2007
- Figure 9: Personal attitudes toward cause-related campaigns, by Hispanic origin, July 2007
- Figure 10: Appropriate products for cause-related marketing, by Hispanic origin, July 2007
- How respondents learn about CRM
- Figure 11: How learned about cause-related campaign, by gender, July 2007
- Figure 12: How learned about cause-related campaign, by children in the HH, July 2007
- How CRM influences purchase decisions
- Figure 13: Reaction to cause-related campaigns, by gender, July 2007
- Figure 14: Reaction to cause-related campaigns, by children in the HH, July 2007
- Figure 15: Personal attitudes toward cause-related campaigns, by gender, July 2007
- Figure 16: Personal attitudes toward cause-related campaigns, by children in HH, July 2007
- Which programs they support
- Figure 17: Cause-related marketing campaigns ever supported, by gender, July 2007
- Figure 18: Cause-related marketing campaigns ever supported, by age, July 2007
- Figure 19: Cause-related marketing campaigns ever supported, by income, July 2007
- Figure 20: Cause-related marketing campaigns ever supported, by race, July 2007
- Figure 21: Cause-related marketing campaigns ever supported, by marital status, July 2007
- Figure 22: Cause-related marketing campaigns ever supported, by number of children, July 2007
- Figure 23: Cause-related marketing campaigns ever supported, by employment status, July 2007
- The Consumer—What Consumers Want in CRM
- Summary
- What consumers want in a CRM campaign
- Products that might benefit from CRM partnerships
- Causes companies should support
- Figure 24: Causes to support, by gender, July 2007
- Figure 25: Causes to support, by race, July 2007
- Figure 26: Causes to support, by number of children, July 2007
- Figure 27: Causes to support, by level of education, July 2007
- A closer look at health issues
- Figure 28: Health issues to support, by gender, July 2007
- Figure 29: Health issues to support, by age, July 2007
- Figure 30: Health issues to support, by race, July 2007
- Products that might benefit from CRM partners
- Figure 31: Appropriate products for cause-related marketing, by gender, July 2007
- Figure 32: Appropriate products for cause-related marketing, by race, July 2007
- Figure 33: Appropriate products for cause-related marketing, by number of children, July 2007
- Future and Forecast
- Future trends
- Using CRM to get the message out
- Figure 34: How learned about cause-related campaign, by gender, July 2007
- A growth area: CRM and food companies
- Figure 35: Which types of companies should support CRM, by gender, 2007
- Growth areas: CRM and diseases of the elderly, education/child welfare
- Elderly
- Figure 36: Population, by age, 2002-12
- Figure 37: Health issues to support, by age, July 2007
- Education and children’s welfare
- Figure 38: Causes to support, by children in HH, July 2007
- Green CRM will grow
- Figure 39: Green consumer groups as a share of total U.S. population, 2005
- Figure 40: Products purchased by respondents, September 2006
- A potential backlash
- Cause marketing future expenditures forecast to grow
- Appendix: Trade Associations
|
Similar Products
• A Review of Drinks Production and Marketing Rules
Published Nov 2008 by just-drinks
• Independent Yellow Pages Publishers 2008: Forecast & Analysis
Published Dec 2008 by Simba Information - Reports
• Opportunities in Mobile Marketing & Advertising 2008-2009
Published Nov 2008 by Simba Information - Reports
• 2008 Global Broadband - M-Commerce, E-Commerce & E-Payments
Published Nov 2008 by Paul Budde Communication Pty Ltd
• Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies
Published Nov 2008 by Kalorama Information
• Mobile Content & Advertising Perspective / Vol. 1, Issue 12
Published Nov 2008 by Pyramid Research
• Mobile Content & Advertising Perspective / Vol. 1, Issue 11
Published Nov 2008 by Pyramid Research
• Mobile Advertising and Marketing, Second Edition
Published Nov 2008 by Berg Insight
• Africa & MiddleEast Market Perspective / Vol. 8, Issue 24
Published Oct 2008 by Pyramid Research
• Snapshots UK Advertising 2008
Published Oct 2008 by Snapdata International Group
|
|
|
|
0 items
