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The Challenges of Doing Business in Developed Contact Center Markets in Asia-Pacific (Market Focus)


Published Date: December 2007
Published By: Datamonitor
Page Count: 15
Order Code: R313-29395
 
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DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Australia's saturated market has consulting and multi-channel opportunities
Agent positions in Australia set to grow by a CAGR of 3.1%
Demand for contact centers will come from the small to medium sized Australian companies
Communications and public sector in Australia are strong verticals to focus on
Developing and executing a robust go-to-market strategy in Australia will be a challenge
Opportunities exist in consulting and multi-channel applications
Consultancy is a good pre-sales tactic
Contact centers are no longer voice-centric
Vendors need to harness Japan's growth in particular contact center markets to reap rewards
The number of agent positions in Japan will grow more quickly than in Australia
Financial services may be the biggest market but manufacturing is the fastest growing opportunity
Existing alliances may prove to be an obstacle for international contact center vendors
Japan places a high price on quality
Korean investors display conservative buying behaviors despite innovative channel ideas
Korean enterprises are cautious about full scale deployments of high-end contact center solutions
The use of video is gaining a following in Korean contact center deployments
Vendors need to improve relationships by creating mindshare with Korean partners
APPENDIX C
Australian business practices promote the use of home-agents
Vendors will find Japanese manufacturers hungry for contact center technologies
Japanese firms are loyal to historic alliances
Investing in Korea is challenging as its economy strengthens
APPENDIX
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Australia agent positions (APs) comparison with UK and USA
Table 2: Agent position sizeband breakdown for Australia, 2006 - 2012
Table 3: Agent position vertical breakdown for Australia, 2006 - 2012
Table 4: Agent position sizeband breakdown for Japan, 2006 - 2012
Table 5: Agent position vertical breakdown for Japan, 2006 - 2012
Table 6: Agent position breakdown for Korea, by vertical market, 2006 - 2012
List of Figures
Figure 1: Australia agent positions (APs) comparison with UK and USA
Figure 2: Agent positions and growth rates in Austrailia, 2006 - 2012
Figure 3: Agent positions and growth rates in Japan, 2006 - 2012
Figure 4: Agent positions and growth rates in Korea, 2006 - 2012


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