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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
Changing Media Orientations: Where To Reach Today's Consumers
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| Published Date:
December 2007
Published By:
Datamonitor
Page Count:
28
Order Code:
R313-29283
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- Overview
- Catalyst
- Summary
- Executive Summary
- Analysis
- Action
- Table of Contents
- Analysis
- TREND: Media consumption is rising
- TREND: We are reaching a tipping point after which traditional TV viewing will decline
- TREND: Marketing expenditure is following media consumption
- INSIGHT: Traditional media remain important
- INSIGHT: People and families use online to improve their lives
- INSIGHT: New media requires different skills
- Take-outs and implications
- Actions
- Keep your Web 1.0 presence refreshed
- Take-outs and implications
- Experiment with Web 2.0
- Establish conversations with consumers
- Tap into the demand for media sharing
- Trial social advertising
- Marketing on Facebook
- Monitor marketing via mobile devices
- Take-outs and implications
- Conclusions
- APPENDIX
- Additional data
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: European media consumption by main type, 2004-06
- Table 2: Media consumption by main type, US vs Europe
- Table 3: TV viewing per household by country
- Table 4: Consumer motivations for visiting a CPG website, 2007
- Table 5: Share of US population that uses social networking sites by age group
- List of Figures
- Figure 1: Mr Clean Bathroom Explorer is a web-based tool that helps users choose the best cleaner for a job
- Figure 2: Health Expressions is a P&G site that contains a range of health information
- Figure 3: The Bud Bucks website allows consumers to spend the currency they have earned sending text messages using codes from Budweiser bottles and cans
- Figure 4: Unilever has established a presence on virtual reality site Second Life via its ck IN2U brand
- Figure 5: Artofthecookie is designed to help women improve their social lives
- Figure 6: Capessa is a website designed for women to discuss issues that interest them and submit personal stories
- Figure 7: Buckley's on MySpace utilizes user-generated content by encouraging consumers to submit photos of themselves tasting the product
- Figure 8: Bud.tv is an online entertainment website with seven channels
- Figure 9: Annual hours worked per person, selected industrialized economies, 1990-2002
- Figure 10: Internet usage is highest in Asia, though penetration is highest in North America
- Figure 11: Mobile phone penetration is highest in Europe, followed by North America and Asia-Pacific
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