China Mobile Carriers Brand Recognition Research Report 2006: Industry Research

China Mobile Carriers Brand Recognition Research Report 2006

Published Date: July 2006

Published By: Analysys International

Page Count: 31

Order Code: R686-68

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Description

Table of Contents

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Table of Contents
Research Background and Objectives
Research Approaches
User Analysis: 1 Background analysis of mobile users; 1.1 Analysis of user gender and regional distribution; 1.2 Analysis of user age structure; 1.3 Analysis of user education structure; 1.4 Analysis of user profession structure; 1.5 Analysis of user income
2 Consumption habit of mobile users: 2.1 Analysis of communication expense of mobile users; 2.2 Relation of income and communication expenses of mobile users; 2.3 Analysis of user consumption of mobile brands; 2.4 Analysis of mobile brands consumption of users of different ages; 2.5 Analysis of price sensitivity; 2.6 Analysis of interest in promotion
3 Brand cognition and evaluation of mobile users: 3.1 Analysis of user gender and regional distribution; 3.2 Analysis of user age structure; 3.3 Analysis of user education structure; 3.4 Analysis of user profession structure; 3.5 Analysis of user income
4 Information channel analysis of mobile users
Appendix: List of Figures and Tables
List of Figures and Tables (1): Regional distribution; Gender structure; Age structure; Education structure; Profession structure; Income structure; Distribution of communication expenses; Relation of user income and communication expenses; Consumption of Mobile brands; Relation of user age and brand
List of Figures and Tables (2): Analysis of price sensitivity of user; Analysis of interest in promotion; Educational background of mobile brand users; Income of mobile brand users; Cognition and evaluation of mobile brand users; Comprehensive evaluation of users of different mobile brands; Evaluation factors of satisfaction of mobile brands; Information channel