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China Online Advertising 2007-2011 Forecast and Analysis


Published Date: February 2007
Published By: IDC
Page Count: 16
Order Code: R104-29493
 
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Table of Contents
IDC Opinion
In This Study
Methodology
Table: IDC Information Sources
Primary Survey
Secondary Research Sources
Situation Overview
Value Chain
Figure: China Online Advertising Value Chain, 2006
Internet Status in China
Figure: China Internet Users, 2006?2011
Figure: China Broadband Subscribers, 2006?2011
China Online Advertising Revenue in 2006
Market Size
Figure: China Online Brand Advertising and Search Engine Advertising Revenue, 2006
Online Advertising Market by Different Payment Models
Advertisers in the Online Advertising Market
Advertiser Attitudes to Online Advertising
Niche Industries of Online Advertisers
Table: Top 10 Online Advertising Industries by Revenue, 2006
Online Advertising Media Market Analysis
Online Advertising Media Market in 2006
Table: China Online Advertising Media by Revenue, 2006
China Online Brand Advertising Media in 2006
Table: China Online Brand Advertising Media by Revenue, 2006
China Search Engine Advertising Media in 2006
Table: China Search Engine Advertising Media by Revenue, 2006
China Online Advertising Agencies in 2006
Future Outlook
Forecast and Assumptions
Figure: China Online Advertising Revenue, 2006?-2011
Table: Key Forecast Assumptions for China Online Advertising, 2007-2011
Essential Guidance
Recommendations for Online Advertising Media
Learn More
Related Research
Definitions and Classifications
Definitions
Classifications
Online Advertising Classifications
Payment Model
Online Media
Synopsis

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