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Home  > Computers and Information Technology  >  Media & Internet  >  Cable/Television & Broadcasting

Chinese Consumer Attitudes Toward DTV: Availability Lags Market Demand

Published Date: July 2007
Published By: In-Stat
Page Count: 21
Order Code: R97-2875
 
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DescriptionTable of ContentsSimilar
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Executive Summary
Definitions
Introduction
Respondent Demographics
Current-User Survey Results
Services Subscribed to by Current Users
Subscription Patterns
Spending Patterns
Current-User Interest in Services
Interest in Value-Added Services
Willingness to Pay for Services
Interest in IPTV Among Current DTV Users
Potential DTV User Survey Results
Interest Level of Potential Users
Interest in Subscriber Services
Willingness to Pay for DTV Services
Methodology
Related In-Stat Reports
List of Figures
Figure 1. Respondent Gender Composition
Figure 2. Respondent Education
Figure 3. Respondent Monthly Income (US$)
Figure 4. Which of the Following Services Do You Currently Subscribe to?
Figure 5. Subscribed Services, by Monthly Income (US$)
Figure 6. Percentage of Respondents That Currently Pay for Value-Added Services
Figure 7. Average Monthly Amount Paid by Respondents for Value-Added Services (US$)
Figure 8. Are You Interested in the Following Services?
Figure 9. Would You Be Willing to Pay for the Following Value-Added Services?
Figure 10. Average Amount Respondents Are Willing to Pay for Value-Added Services (US$)
Figure 11. Have You Heard of IPTV?
Figure 12. Do You Plan to Switch to IPTV?
Figure 13. Why Would You NOT Use IPTV?
Figure 14. Are You Interested in DTV?
Figure 15. Which of the Following Services Would You Like to Subscribe to?
Figure 16. Average Amount Willing to Pay for DTV Services (US$)
Figure 17. Willingness to Pay for Value-Added Services, by Monthly Income
Figure 18. Respondent Geographic Location
Figure 19. Are You Currently Using DTV Service?
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