2 Collectibles Market is Part of the Giftware Industry

Collectibles Market Overview
Leading Collectibles Marketers Sales Results, 2001
Collectible Sales by Distribution Channel
Collectibles Sales by Product Form
Limited Edition Share of Sales, 2001 - 1993
Top Collector Clubs
Collectibles Market Projected Sales, 2010-1996

3 About the Collector Market — Demographic Overview

Purchase Incidence Among Collecting Households
Collector Demographics — Generations
Collector Demographics — Age Distribution
Collector Demographics — Gender
Collector Demographics — Presence of Children in Home
Collector Demographics — Income
Collector Demographics — Number of Collectors
What Collectors Collect
Collector Club Membership
Spending on Collectibles in Past Year
Spending Through Auctions or Secondary Market
Where Collectors Shop
Collectors Use of the Internet
Attitudes About Collecting
Profiles of the Five Collector Clusters

4 About the Retail Market for Collectibles

Potential Retail Outlets for Collectibles
Geographic Distribution of Gift, Home Furnishings, Collectible Stores—Top 10 States
Number of Gift, Home Furnishing and Collectible Stores by State
Types of Stores that Sell Collectibles
Products Sold by Collectibles and Home Retailers
Collectibles Sold
General Gifts Sold
Home Decorative Accents Sold
Seasonal Decor Sold
Stationery Sold
Total Business Sales
Sales Trends, Percent Change and Projected 2002
Distribution of Store Sales by Quarter
Years in Operation
Number of Store Locations
Total Square Footage & Sales per Square Foot
Number of Store Employees
Total Operating Hours per Week
Retail Store Location
Typical Retail Customers, Male vs. Female
Typical Retail Customers, Adult vs. Child
Typical Retail Customers, Locals vs. Tourists
Inventory/Sales Ratio and Inventory Levels
Number of Product Lines Carried
Budget Invested in Advertising and Promotion
Trends in Advertising and Promotional Spending
Retailer Promotional Activities
How Retailers Market Their Stores
Internet and E-Commerce Use
Use of Internet for Ordering & Buying Product
Source of Product Information
Trade Shows as Top Source for Product Information
Profiles of Leading Retailers in the Collectibles Industry
A.C. Moore Arts & Crafts
CBRL Group
Federated Department Stores
Garden Ridge Corporation
Hallmark
Hobby Lobby Stores
JC Penney Company
Kohl’s
Michael’s Stores
Target Corporation
Tiffany & Co.
Tuesday Morning
Wal-Mart Stores

5 About Collectible Products

Products Manufactured by Collectibles Companies
Collectibles Manufactured
General Gifts Manufactured
Seasonal Decor Manufactured
Decorative Accents Manufactured
Stationery & Paper Products Manufactured
Other Products Manufactured
How Companies Position Products
Total Number of Products (SKUs) Offered
Number of New Products Introduced
Sales Attributed to Artist Licensed Products
Sales Attributed to Character or Property Licensed Products
Sales Attributed to Limited Edition Products

6 About Product Pricing

Retail Price Ranges for Collectibles
Pricing Trends
Manufacturer Markups to Wholesale Prices

7 About Collectibles Company Advertising and Promotion

Ad Expenditures
Trends in Advertising & Promotional Spending
Company Advertising Expenditure by Category
Use of Promotions & Dealer Incentives
Gift Marts and Consumer Shows

8 Typical Collectibles Company Profile

Total Sales, 2001-2000
Company Sales Trends, 2001-2000
Company Sales Change, 2002
Sales through Various Distribution Channels
Company Use of the Internet
Number of Retail Accounts Selling Products
Methods of Selling to Retailers
Number of Independent Sales Rep Organizations or Groups in Use
Company Owned Manufacturing Facility
Sales Attributed to Products Made in the United States
Sales Attributed to Products Manufactured in Foreign Countries
Sales Attributed to Products Exported to Foreign Countries
Leading Export Markets
Sponsorship of Loyalty Programs & Collector Clubs
Number of Years in Business
Number of Company Employees & Trends in Employment

9 Profiles of Leading Companies in the Collectibles Industry

Action Performance
Boyd’s Collection Ltd.
Brown-Forman
Department 56
Enesco
Hasbro
Jakks Pacific
Mattel
Media Arts Group
Middleton Doll Company
Racing Champions
Vermont Teddy Bear
Waterford Wedgwood
Zindart

10 About Trends in the Collectibles Industry

Company View of Significant Positive and Negative Trends
Retailer View of Significant Positive and Negative Trends
Trends Impacting the Collectibles Industry Now and in the Future
Trend #1: Challenging Times Continue
Trend #2: Collector Market Continues to Grow
Trend #3: The Aging Population & Its Impact on Purchasing Behavior in the Collectibles Industry
Trend #4: Demographic Shift: Minority Majority
Trend #5: The Collector Club Conundrum
Trend #6: Rising Education Level Will Present New Challenges and Opportunities
Trend #7: Link Product with Youth & Propel Brand to Next Generation
Trend #8: Baby Boomers Will Be the Most Affluent and Indulgent Grandparent Generation
Trend #9: Brands Will Become More Significant
Trend #10: Internet is a Means to Link with the Next Generation of Collectors
Trend #11: From the Frivolous to the Functional