- Introduction - Study Scope, Sources Used, Methodology
- * Industry Nature & Definition: Description of the industry's major segments, services provided, NAICS codes
- Executive Overview of Major Findings
- * Highlights & key findings of all report chapters: industry nature, analysis of major trends/issues affecting the industry (worker pay/turnover, outsourcing, commercial office vacancy rates, franchising, etc.), profits, green cleaning, industry size/growth -1989-2012 Forecast, 2006-2007 performance, franchising’s importance, 2004-2007 sales of top competitors (franchises, non-franchise firms). Analysis of educational, healthcare, other key end-user segments, industry structure, 2002 Census key operating ratios (no. of services in U.S., single/multi-unit firms, top 50 mkt. share, etc.), 1998-2006 customer mix.
- The Outlook For Office Space and Commercial Construction
- * Status report of commercial & office construction activity and indicators: value of non-residential construction, 2006-2007 commercial office vacancy rates in major metro areas & nationwide, amount of existing commercial floor space by U.S. and by region (1986-2003), share of space by type activity (retail, education, healthcare)
- * Commercial vacancy rates, by top cities, urban vs. suburban markets
- * Discussion of absorption rates, “shadow space”.
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- Tables:
- - National office vacancy rates by: downtown, suburban, metropolitan (2006-2007)
- - Top office space markets, by million sq. ft.
- - Value of new construction of non-residential buildings: 1993-2Q 2007
- - Markets (cities) with highest & lowest vacancy rates: 2Q 2007
- - Distribution of floor space, by main building activity: 1992-2003
- - No. of buildings and % of total floor space by type activity (education, health care, lodging, retail, offices, warehouses, etc.), by region (1986, 1989, 1992, 1995, 1999, 2003)
- - Distribution of commercial floor space, no. of buildings, by Census region.
- Industry Size, Growth, Market Segments
- * Discussion/analysis of 2-tiered mkt. structure (large contractors vs. small independents, and franchise organizations vs. non-franchise cleaners), estd. share by top 11 firms
- * Industry size estimates; rationale for estimates by varying sources, historical values - Marketdata's 1992-2012 estimates/forecasts, factors affecting recent growth
- * Discussion of market size, based on commercial floor space vs. Census survey receipts
- * 2005, 2006, 2007 actual and estimated industry performance/receipts
- * Sales growth of the leaders, composite average - 2006
- * 2007 & 2012 forecasts & outlook: Marketdata projections, key factors affecting growth
- * Discussion of why the industry is recession-resistant, historical performance
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- Tables:
- - Total industry potential, $ value and % change (1992-2012 F)
- - Share of total receipts by exterminating/pest control, janitorial, carpet cleaning, "all other" building cleaning & maintenance services (1983-1998) - Census Bureau data
- Industry Size - Continued:
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- - Total industry receipts, by major segments, annual % change (1998-2005; Census Bureau): total Industry, pest control, janitorial, carpet cleaning, other services to buildings
- - Annual percent change in receipts: 1999-2005
- - Historical share of industry sales by pest control vs. janitorial/all other services: 1985-2002
- Status Report of The Carpet Cleaning Industry
- * Nature of the business, evolution of the industry, how carpet cleaning services operate, services performed, franchises vs. independents
- * Major mkt. trends/developments of past several years: discussion
- * Discussion of impact of alternative floor coverings, impact on carpet sales/usage
- * Discussion of attempts by mills and retailers to enter carpet cleaning - why it failed.
- * Historical size of the industry: Marketdata estimates of true size of the segment (1986- 2010 F)
- * Discussion of how market potential derived, avg. annual sales per service, 2007 forecast and outlook for the sector, effect of recessions/gas prices/housing starts, other indicators.
- * Estimates of commercial vs. residential, disaster recovery segments, $ values.
- * Industry outlooks by: ServiceMaster, Chem-Dry, Servpro, Mohawk, Duraclean, IICRC, ASCR, Stanley Steemer, consultants.
- * Franchising: analysis of no. of outlets, start-up costs, the top 7 carpet cleaning franchisers, estd. systemwide revenues (1999, 2002, 2005), franchises by no. of units, franchise fees, royalty rates, start-up costs
- * Carpet cleaner contractor operating ratios: highlights of 2002 Census… sources of receipts, multi-unit firms, legal form of firm, 2006, top 50 mkt. share, carpets cleaners’ major sources of receipts
- The Residential Maid Services Market
- * Summary: nature & estd. 2006 size of the market, estd. $ sales per franchise vs. commercial cleaning services, list of top franchise companies in the business, franchises vs. independent maids, reasons why demand is booming (tax laws, 2-worker households, etc.)
- * End-user household demographics: findings of Mediamark Research survey: major target age groups and usage of professional cleaning services
- * List of residential cleaning services franchises: (The Maids Intl., Maid Brigade; Merry Maids, Molly Maid, Cottage Care, Swisher Maids, Mini Maid, Home Cleaning Centers of America) - addresses.
- Tables:
- - Projected no. of U.S. households using a maid or housekeep, by age group: 2000 & 2006 F
- - Residential cleaning franchises: no. of units 2003-2006
- - Residential cleaning franchises: start-up costs, franchise fee, royalty rates: 2004-2006
- Commercial Cleaning Contractor Operating Ratios (CMM Surveys)
- * Discussion of data collected via Cleaning & Maintenance Management magazine’s “Benchmarking Survey”, survey highlights and major findings
- Tables & analysis covers following topics:
- - Profile of janitorial services (yrs. in business, avg. gross sales, no. of employees, etc.)
- - 2006 sales volume mix, % of respondents
- - Customer mix: % of contractors servicing offices, industrial accts., hospitals, etc. 1998-2006
- - Surfaces cleaned/areas that contractors clean by type: 1998-2006
- - Most frequent customer complaints (restrooms, dusting, etc. - by area): 1996-2006
- - Worker productivity measures: square footage cleaned per hr., avg. labor costs: 1998-2006
- - Cleaning worker wages, by region: starting worker wages & average wages (1998-2007)
- - Owner’s yearly compensation (janitorial, specialty cleaning, maid service): 2005-2006
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- Industry Structure & Operating Ratios of the Industry
- Total Industry Analysis - Discussion/Text
- * Explanation of how to interpret Census data, how the data is arranged/classified by NAICS codes, and major market segments, 2002 Census
- * 2000-2005 Service Annual Survey: Industry receipts and % changes
- * Non-employer receipts of 427,000 sole proprietorships without payrolls, IRS data
- * Summary & analysis: no. of cleaning establishments in U.S. and for leading states; no. of firms; industry size; avg. receipts per office by top states; mkt. share top 50 firms ratios; summary findings of 2002 Census & comparison to 1997 data… re: legal form of organization, firms & estabs. by sales size (in receipts & employment); single/multi-unit operations.
- * Summary statistics: 1997 vs. 2002 - no. of estabs; total industry vs. disinfecting/pest control, other services; annual receipts; payroll costs; no. of workers; payroll per employee; receipts per employee, receipts per establishment.
- * Geographic analysis - share of national receipts, avg. receipts per estab., by state, top states' ranking: 1992-2002
- * Industry Financial health: composite income statement & balance sheet ratios, profitability trends, by size of cleaning contractor (janitorial services, pest control: 2002-2006
- Statistical Tables:
- Total Industry- All Types of Commercial Cleaning Contractors Aggregated
- - Total cleaning industry firms, by legal form of organization -corporations, sole proprietorships, partnerships: 1997 & 2002, (no. of firms, receipts, payroll as % receipts, no. of employees).
- - Single vs. multi-unit operations, by size (statistics as above) 1997 & 2002.
- - Concentration Ratios: ratios for top 4, 8, 20, 50 largest firms 1997 & 2002
- - Total Commercial Cleaning Firms, by receipts size (under $100,000 to $100 + mill.); (no. of firms, estabs., receipts, payroll, avg. receipts per firm) 1997 & 2002
- - Receipts & avg. receipts per establishment, by state - 1997.
- - Receipts & avg. receipts per establishment, by state - 2002
- - All cleaning contractors’ receipts and no. of estabs., by major city: 1997 Janitorial-Building Cleaning & Maint. Services
- - Janitorial service firms, by legal form of organization - corporate, sole proprietorships, partnerships: 1997 & 2002, (no. of firms, receipts, payroll as % receipts, no. of employees)
- - Single vs. multi-unit operations, by size (statistics as above) 1997 & 2002.
- - Concentration Ratios : ratios by top 4, 8, 20, 50 largest firms 1997 & 2002
- - Janitorial service firms, by receipts size (under $100,000 to $100+ mill.) (no. of firms, estabs., receipts, payroll, avg. receipts per firm), 1997 & 2002.
- - Receipts & avg. receipts per establishment, by state - 1997
- - Receipts & avg. receipts per establishment, by state - 2002
- - Janitorial service contractors’ receipts and no. of establishments, by major city: 1997 Exterminating & Pest Control Services
- - Exterminating & pest control firms, by legal form of organization - corporate, sole proprietor-ships, partnerships: 1997 & 2002, (no. of firms, receipts, payroll as % receipts, no. of employees) - Single vs. multi-unit operations, by size (statistics as above) 1997 & 2002.
- - Concentration Ratios : ratios by top 4, 8, 20, 50 largest firms 1997 & 2002
- - Disinfecting & pest control firms, by receipts size (under $100,000 to $100+ mill.) (no. of firms, estabs., receipts, payroll, avg. receipts per firm), 1997 & 2002.
- - Receipts & avg. receipts per establishment, by state - 1997
- - Receipts & avg. receipts per establishment, by state - 2002
- - Composite balance sheet & income statement: 2002-2006 disinfecting & pest control services.
- Industry Structure (continued)
- Landscaping Services
- - (all tables , as above) - 2002 & 1997
- Miscellaneous Building Maintenance Services
- - (all tables , as above) - 2002 & 1997
- Competitor Profiles: Major Cleaning Franchise Organizations
- * Summary - how many exist? - Entrepreneur magazine’s 2007 Franchise 500 ranking, Discussion: how cleaning franchises work and differ, services typically provided by parent, master franchises,
- * Analysis of avg. initial franchise fees/royalty rates/start-up costs in 2003 vs. 2006
- * The industry's leading franchisers: parent co. vs. systemwide revenues, 2000, 2003, 2006 avg. estimated annual receipts, difficulties estimating revenues due to full-time vs. part-time workers; franchise investment pkgs. sold.
- * Estimated or actual revenues of the largest non-franchise contractors (2000, 2003, 2006 sales: ABM, OneSource, Unicco, Temco)
- Tables:
- - Top janitorial franchises (no. of units 2004-2006, franchise. fee, royalty %, start-up $)
- - Top residential franchises (no. of units 2004-2006, franchise fee, royalty %, start-up $)
- - Top pest control franchises (no. of units 2004-2006, franchise fee, royalty %, start-up $)
- - Top restroom franchises (no. of units 2004-2006, franchise fee, royalty %, start-up $)
- - Top window washing franchises (no. of units 2004-2006, franchise fee, royalty %, start-up $)
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- Profiles of The Leading Commercial Cleaning Franchises & Non-Franchise Firms (For each company below: discussion & analysis of services offered, divisions, franchise packages offered/cost, performance; markets served; strategies, UFOC financials; history & recent developments; acquisitions, number of franchises; marketing strategies)
- * ABM Industries
- * Anago Franchising
- * Clean net USA
- * Coverall Cleaning Concepts
- * Jan-Pro
- * Jani-King Intl.
- * OneSource
- * O.P.E.N. America
- * Servpro
- * ServiceMaster
- * Swisher Intl.
- * Tower Cleaning Systems
- * UNICCO Service Co.
- * Vanguard Cleaning Systems
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- Reference Directory of Industry Information Sources
- * Addresses, phones, contacts at major industry trade associations, trade journals, consulting firms: commercial cleaning and carpet cleaning segments.
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