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Home > Computers and Information Technology > Software > Content Management
Content Lifecycle Management: The Impact Of Convergence
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| Published Date:
September 2007
Published By:
Ovum Plc
Page Count:
15
Order Code:
R464-631
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- Key messages
- What is content lifecycle management?
- The role of CLM in mobile
- Silo proliferation has been a challenge for CLM
- End-to-end CLM processes remain the exception
- Do broad, end-to-end CLM solutions exist?
- Drivers of CLM consolidation
- Complexity favours managed and hosted services
- Customer care focus brings marketing and IT together
- Advertising is a major incentive for CLM consolidation
- Content-driven FMC will be a driver for CLM consolidation
- The advanced guard
- Established suppliers have the opportunity to capitalise
- Recommendations
- Table of figures
- Figure 1 Basic CLM processes for digital content
- Figure 2 A selection of managed content service contracts with mobile operators
- Figure 3 CLM processes are replicated across application silos
- Figure 4 Primary targets for CLM process consolidation
- Figure 5 Advertising insertion across multiple content applications
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