- ISSUES IN THE MARKET
- Definition
- Consumer research
- Abbreviations
- MARKET IN BRIEF
- A nation of gastronomes?
- Quality rules
- Innovation boosts soup sales
- Future
- INTERNAL MARKET ENVIRONMENT
- Key points
- Eating for pleasure - and health
- Diet and health goes political
- Can't cook - but want to cook?
- Regional and premium key drivers - but ethnic gains ground
- Celebrity endorsement wins fans
- Equipped for convenience
- Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezers, by country, 2008
- Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezers, 2004-08
- Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezers, by demographic subgroup,
- 2008
- Not a takeaway nation
- Figure 4: Trends in frequency of eating fast foods and eating out, 2004-08
- BROADER MARKET ENVIRONMENT
- Key points
- Rethinking the youth strategy
- Figure 5: Trends in French population, by age, 2003-13
- Pressure of work lessens time for cooking
- Figure 6: Trends in French employment, by gender, 2002-06
- Figure 7: Comparison of working hours, 2004 and 2007
- Rising demand for smaller formats
- Figure 8: The changing French household structure, 2003-07
- Economic climate
- Figure 9: Trends in French PDI, consumer expenditure and GDP, at current prices, 2003-13
- WHO’S INNOVATING?
- Key points
- Innovation keeps it fresh
- Figure 10: Percentage of new product launches of selected convenience foods, by country, 2006-08
- Own-label vs brands
- Figure 11: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
- Convenience first - healthiness later
- Figure 12: Number of new product launches in convenience foods in France, by positioning, 2006-08
- New product trends
- The onward march of single-serve
- A lighter touch
- Going for the gourmets
- Flavours go global
- French regional continues to play well
- Healthy now the bottom line
- If you must snack, then snack well…
- MARKET SIZE, SEGMENTATION AND FORECAST
- Key points
- Plats cuisinés call the shots
- Ready meals
- Figure 13: French retail value sales of ready meals, at current and constant prices, 2004-14
- Chilled puts in positive performance
- Figure 14: French retail value sales of ready meals, by type, 2006-08
- Short shelf-life
- Into the frying pan
- Pizza
- Figure 15: French retail value sales of pizza, at current and constant prices, 2004-14
- Figure 16: French retail value sales of pizza, by type, 2006-08
- Soup
- Figure 17: French retail value sales of soup, at current and constant prices, 2004-14
- Figure 18: French retail value sales of soup, by type, 2006-08
- Cooking sauces
- Figure 19: French retail value sales of cooking sauces, at current and constant prices, 2004-14
- Figure 20: French retail value sales of cooking sauces, by type, 2006-08
- Prospects
- Factors used in the forecast
- MARKET SHARE
- Key points
- Maggi rules frozen - but own-label makes headway
- Figure 21: Manufacturers’/brand shares in frozen ready meals, value, 2006-08
- Fleury Michon rules chilled - but own-label looms ever larger
- Figure 22: Manufacturers’/brand value shares in chilled single-portion ready meals, 2006-08
- Buitoni dominates in pizza
- Figure 23: Manufacturers’/brand value shares in frozen pizza, 2006-08
- Other sectors
- COMPANIES AND PRODUCTS
- Fleury Michon
- Marie Groupe Uniq
- Nestlé
- Findus
- Weight Watchers
- Other suppliers
- THE CONSUMER - PAN-EUROPEAN OVERVIEW
- Key points
- Fine eating gives way to convenience
- Figure 24: Use of selected foods, by country, 2008
- And the French eat as regularly as everyone else (almost)
- Figure 25: Frequency of consumption of selected convenience foods, by country, 2008
- THE CONSUMER - TRENDS IN FRANCE
- Key points
- Winners and losers
- Figure 26: Trends in penetration and usage of selected convenience foods in France, 2004-08
- Loyal consumers are eating more
- THE CONSUMER - USERS OF CONVENIENCE FOODS
- Key points
- It's very much a 'man thing'
- Lack of interest from over 50s
- Detailed demographics
- Figure 27: Penetration of using convenience foods, by demographic sub-group, 2008
- Figure 28: Penetration and frequency of using ready meals, by demographic sub-group, 2008
- Figure 29: Penetration and frequency of using pizza, by demographic sub-group, 2008
- Figure 30: Penetration and frequency of using soup, by demographic sub-group, 2008
- Figure 31: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
- THE CONSUMER - ATTITUDES
- Key points
- A nation of would-be cooks in a hurry?
- Figure 32: Attitudes towards cooking and meal occasions, by country, 2008
- It's quality that counts
- Figure 33: Attitudes towards food quality, by country, 2008
- APPENDIX: RESEARCH METHODOLOGY
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